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Humanitarian appeal and the paradox of power

Bibliographic Data

ID12877482
AuthorsAnne Vestergaard (0000-0002-2735-3098, Copenhagen Business School, corresponding author)
Year2013
Volume10
Issue4
Pages444-467
Publication date2013-01-23
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCritical Discourse Studies (JOURNAL)
Journal identifiersISSN: 1740-5904 • E-ISSN: 1740-5912
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/17405904.2012.744322
OpenAlexW2019039542
LanguageEN
Citations received11
References cited26

Humanitarian organizations have in the past 10 years enjoyed immense support with their western publics. At the same time, however, the humanitarian sector is under increasing pressure from various sources, under scrutiny for its administration costs, its marketized practices and its alleged politicization. Some say that humanitarianism is in crisis. This article examines the development of humanitarian advertising through analysis of 124 newspaper ads published in the period from 1970 to 2005. Using a discourse analytical approach which combines institution analysis with multimodal text analysis, it draws out the most marked changes that can be observed in the mode of appeal employed during this period, with a view to understanding the impact of the changing conditions of existence of humanitarian organizations on their public appeal. The article exposes an increasing submission of humanitarian organizations to external demands, in terms of their choice of beneficiaries for public attention and in terms of the symbolic relations they set up between donors and beneficiaries. It is argued that this development is associated with a paradox of power and results in humanitarian organizations surrendering their moral authority and professional expertise

Appeal · Humanitarian aid · Institution · Newspaper · Political economy · Political science · Politics · Power (physics · Scrutiny · Sociology · Symbolic power · Homelessness and Social Issues · Law · Nonprofit Sector and Volunteering · Public Administration · Religion, Society, and Development

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Unique citing works11
Citations per year0,92
Citation span2014 - 2026 (13)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11

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