Confinement narratives
TV advertising during the coronavirus outbreak in Spain
Bibliographic Data
| ID | 4756341 |
|---|---|
| Authors | Jorge Grau Rebollo (0000-0003-2709-8696, Universitat Autonòma de Barcelona, corresponding author) |
| Year | 2021 |
| Volume | 26 |
| Issue | 1 |
| Pages | 7-28 |
| Publication date | 2021-06-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Perifèria Revista d investigació i formació en Antropologia (JOURNAL) |
| Journal identifiers | ISSN: 1885-8996 • E-ISSN: 1885-8996 |
| Publisher | Autonomous University of Barcelona (PUBLISHER • ES) |
| DOI | 10.5565/rev/periferia.822 |
| OpenAlex | W3173172476 |
| Language | EN |
| Citations received | 2 |
| References cited | 12 |
Spain had been one of the worst affected countries during the first wave of the coronavirus pandemic, and by mid-March it had enforced one of the strictest lockdowns in Europe. As ethnographers, we have to deal with the unexpected (Canals, 2020) and cultural narratives embedded in widely broadcast audiovisual productions can be a key source for analysing social discourses and prevalent images during exceptional periods. Of these productions, TV advertising can be extremely valuable, with its intentional micro-stories of everyday life that condense self-contained, meaningful audiovisual tales into less than 60 seconds.I examine here cultural narratives on the quarantine and subsequent de-escalation process in Spain by analysing a sample of 32 spots from 17 different brands and institutions in two different rounds of advertising. Among the recurrent tropes, a consistent storyline on a new sense of communitas is forged by emphasising resilience and continuity as cornerstones for a more robust concept of togetherness based on the idea of mutuality of sharing - drawing upon Sahlins' "mutuality of being" (2013
Advertising · Aesthetics · Art · Business · Coronavirus disease 2019 (COVID-19) · Ethnography · Everyday life · Literature · Media studies · Narrative · Political science · Sociology · Anthropology · Communication and COVID-19 Impact · COVID-19 Pandemic Impacts · History · Law · Media Influence and Health
Non-places
Advertising and Covid-19
Dealing with the unexpected
The Covid exception
The impact of Covid-19 on stock markets
Humanitarian appeal and the paradox of power
Sympathy and Empathy
Media reporting of Third World disasters
Striking a Responsive Chord
What Kinship Is-And Is Not
Event and social control. The Confinement Regime during Covid-19
Pandemic
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,67 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |