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Translating heritage

A study of visitors’ experiences mediated through multilingual audio guides in Edinburgh Castle

Bibliographic Data

ID12886051
AuthorsMin-Hsiu Liao (0000-0002-5348-6281, Heriot-Watt University, corresponding author), Phil Bartie (0000-0002-1139-0716, Heriot-Watt University)
Year2021
Volume17
Issue3
Pages283-295
Publication date2021-09-16
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Heritage Tourism (JOURNAL)
Journal identifiersISSN: 1743-873X • E-ISSN: 1747-6631
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/1743873x.2021.1976786
OpenAlexW3197367520
LanguageEN
Citations received10
References cited12

Heritage tourism is a vital part of the global economy. To attract more international tourists, many heritage sites provide multilingual interpretation. Previous research suggests that cultural adaptations in translations are essential to international visitors having a positive experience. This article challenges this view based on two theoretical premises: visitors are active participants in engaging with heritage interpretation, and their experience, mediated through verbal interpretation, interacts with other semiotics in the heritage site. This project used the Chinese and English audio guides to Edinburgh Castle as a case study. The methods adopted in this study include textual analysis, post-visit interviews, and the use of a custom smartphone application to track the participants’ locations and use of the guide. The findings suggest that users of audio guides in different languages used different learning strategies to process unknown and familiar information, and foreign visitors, in particular, drew from different semiotic resources to construct their visiting experience. This research suggests that the key to engaging with international visitors is a well-prepared source text, which interacts with a range of multisensory semiotic resources, and facilitates visitor engagement with the physical setting

Archaeology · Construct (python library · Cultural heritage · Cultural heritage management · Heritage tourism · Interpretation (philosophy · Linguistics · Semiotics · Sociology · Tourism · Visitor pattern · Computer Science · Digital Storytelling and Education · History · Subtitles and Audiovisual Media · Translation Studies and Practices

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    Christine M Van Winkle, Ken Backman•Journal of Heritage Tourism•2011

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Unique citing works10
Citations per year10
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 10

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