Folk Media for Biodiversity Conservation

A Pilot Project from the Himalaya-Hindu Kush

Bibliographic Data

ID12898682
AuthorsSusan Höivik (corresponding author), Kurt Luger (University of Salzburg, corresponding author)
Year2009
Volume71
Issue4
Pages321-346
Publication date2009-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Communication Gazette (JOURNAL)
Journal identifiersISSN: 1748-0485 • E-ISSN: 1748-0493
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1748048509102184
OpenAlexW1994037554
LanguageEN
Citations received4
References cited13

Developmental communication through mass media has been practised and researched for years, its successes and failures documented in this and other journals. Yet hardly any effort has been made to utilize traditional means of communication like puppetry, poetry, street drama or folk song for development goals. Such `folk media' would appear to have many advantages: they are locally accepted, adaptable and low-cost; moreover, they presuppose neither literacy nor modern technology. This article presents a pilot project from the Himalayas that investigates how indigenous or traditional practices of communication can be employed in remote areas to raise awareness on environmental issues

Advertising · Art · Business · Drama · Indigenous · Literacy · Literature · Mass media · Media literacy · Media studies · New media · Pedagogy · Political science · Puppetry · Sociology · Traditional knowledge · Animal and Plant Science Education · Environmental Education and Sustainability · Geographies of human-animal interactions · History · Law · Ecology

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