Communicative styles of code-switching in service encounters
The frames manipulation and ideologies of ‘authenticity’ in institutional discourse
Bibliographic Data
| ID | 12906914 |
|---|---|
| Authors | Gabriela Prego-Vázquez (0000-0002-6248-021X, Universidade de Santiago de Compostela, corresponding author), Gabriela Prego Vázquez |
| Year | 2011 |
| Volume | 4 |
| Issue | 2 |
| Pages | 371-412 |
| Publication date | 2011-01-16 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Sociolinguistic Studies (JOURNAL) |
| Journal identifiers | ISSN: 1750-8657 • E-ISSN: 1750-8649 |
| Publisher | Equinox Publishing (PUBLISHER • GB) |
| DOI | 10.1558/sols.v4i2.371 |
| OpenAlex | W2083795274 |
| Language | EN |
| Citations received | 3 |
This paper analyses the role of code-switching in professional discourse in a corpus of 80 recorded interviews between employees of a Galician partly state-owned water utility company and customers from a multi-method approach. Drawing on the Ethnography of Communication, Conversation Analysis, Interactional Sociolinguistics, Critical Discourse Analysis and Critical Sociolinguistics or Critical Ethnography, instances of code-switching are subjected to socio-discursive, sequential and critical analyses to understand the role it plays as a strategic resource to control the interaction in professional discourse. The findings reveal that employees use the conversational function of code-switching, that is, ‘personalisation versus objectivisation’, to mask interactional asymmetries between the participants. Specifically, switches from Spanish to Galician indexing ‘personal’ and ‘didactic footings’ emerge in the course of depersonalised, ‘objective’ professional discourse. The paper discusses the sociodiscursive role of code-switching in reproducing new ways in which power is exercised, namely conversationalisation (Fairclough 1997) and motherese (Wodak 1996) in a professional discourse setting
Code-switching · Conversation · Conversation analysis · Critical discourse analysis · Critical ethnography · Discourse analysis · Ethnography · Ideology · Linguistics · Political science · Politics · Power (physics · Situational ethics · Sociolinguistics · Sociology · Systemic functional linguistics · Communication · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Psychology · Social Psychology · Spanish Linguistics and Language Studies
| Citations per year | 0.25 |
|---|---|
| Citation span | 2014 - 2024 (11) |
| Highly cited | No |