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Naturally Green

Harnessing Stone Age Psychological Biases to Foster Environmental Behavior

Bibliographic Data

ID12908128
AuthorsMark Van Vugt (0000-0001-8939-7523, University of Oxford, corresponding author), Vladas Griskevicius (University of Minnesota System), P Wesley Schultz (0000-0003-4098-924X, California State University System)
Year2014
Volume8
Issue1
Pages1-32
Publication date2014-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Issues and Policy Review (JOURNAL)
Journal identifiersISSN: 1751-2395 • E-ISSN: 1751-2409
PublisherWiley (PUBLISHER • GB)
DOI10.1111/sipr.12000
OpenAlexW1798651242
LanguageEN
Citations received33
References cited102

It is widely agreed that humans must reduce their environmental impact. We propose that an improved understanding of our evolved human nature can help to improve programs and policies to address environmental problems. Combining evolutionary and social psychological approaches, we argue that environmental problems are often caused or exacerbated by five evolutionarily adaptive psychological biases: Humans (1) value personal over collective outcomes (self‐interest), (2) prefer immediate over delayed rewards (shortsightedness), (3) value relative over absolute status (status), (4) copy the behaviors of others (social imitation), and (5) ignore problems that we cannot see or feel (sensing). By considering how and why these five “Stone Age” biases continue to influence modern environmental practices, although acknowledging the role of individual and cultural differences, we present novel ways that human nature can be harnessed to develop intervention strategies to lessen resource depletion, restrain wasteful consumption, curb overpopulation, and foster green choices

Adaptive value · Biology · Climate change · Consumption (sociology · Economics · Environmental change · Imitation · Intervention (counseling · Microeconomics · Overconsumption · Overpopulation · Population · Production (economics · Resource (disambiguation · Sociology · Value (mathematics · Behavioral Health and Interventions · Computer Science · Environmental Education and Sustainability · Psychology · Social and Intergroup Psychology · Social Psychology · Ecology

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Unique citing works33
Citations per year3
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 31

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