Exploring the Impact of Delivery Mistakes, Gender, and Empathic Concern on Source and Message Credibility

Bibliographic Data

ID12909487
AuthorsZijian Harrison Gong (0000-0002-7846-2366, Texas Tech University, corresponding author), James Eppler (Creative Technology (Singapore))
Year2021
Volume16
Issue8
Pages1653-1672
Publication date2021-01-11
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2020.1870531
OpenAlexW3118384968
LanguageEN
Citations received1
References cited52

This study explores the impact of television news anchor delivery mistakes on message and source credibility evaluations and whether gender, news context, and empathic concern moderate this effect. The results of an experiment showed that viewers have the highest appraisal of anchors with perfect delivery, and evaluation suffers precipitously with increased mistakes. When evaluating short news clips, viewers were more tolerant of the female news anchor making three delivery mistakes than the male, but both genders suffered equally when the number of mistakes increased to five. The impact of delivery mistakes on credibility evaluations was consistent in both morning and evening news. Finally, viewers with a low level of empathetic concern reported a harsher view of anchors making mistakes than viewers with a high level of empathetic concern. However, experiences of parasocial interactions evaluation suffered the most in the three delivery mistakes condition and saw an increase in the five mistakes condition

Advertising · Business · Context (archaeology · Credibility · Empathy · Evening · Political science · Source credibility · Applied Psychology · History · Law · Media Influence and Health · Misinformation and Its Impacts · Psychology · Public Relations and Crisis Communication · Social Psychology

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