Diversifying Likes

Relating reactions to commenting and sharing on newspaper Facebook pages

Bibliographic Data

ID12909893
AuthorsAnders Olof Larsson (0000-0003-3621-4687, Westerdals Oslo School of Arts, Communication and Technology, corresponding author)
Year2017
Volume12
Issue3
Pages326-343
Publication date2017-02-07
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2017.1285244
OpenAlexW2587359029
LanguageEN
Citations received35
References cited75

News sharing and commenting are arguably some of the most interesting aspects of how news is consumed and interacted with online. Finding answers to questions regarding who engages in these ways, what type of content gets engaged with, and why certain items are shared and commented upon but not others, are of the utmost importance for those who want to navigate the complex echo system of online news flows. The paper at hand addresses the latter two of the three posed questions—what gets shared or commented on, and why—in the context of the social networking site Facebook. Detailing the influences of Reactions, an expansion of the “Like” button, launched during the spring of 2016, the presented analysis finds that Reactions such as “Love”, “Haha”, “Wow”, “Sad” and “Angry” emerge as somewhat unpopular compared to the original “Like” functionality. Moreover, while more positive forms of Reactions appear to have a hampering effect on the willingness of news consumers on Facebook to engage by means of sharing and commenting, more negative varieties of Facebook Reactions appear to yield adverse influences

Advertising · Business · Context (archaeology · Internet privacy · Social media · Sociology · World Wide Web · Computer Science · History · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Social Media and Politics · Social Psychology

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