In it for the Long Run

Swedish newspapers and their audiences on Facebook 2010–2014

Bibliographic Data

ID12909798
AuthorsAnders Olof Larsson (0000-0003-3621-4687, Westerdals Oslo School of Arts, Communication and Technology, corresponding author)
Year2016
Volume11
Issue4
Pages438-457
Publication date2016-01-12
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2015.1121787
OpenAlexW2235316520
LanguageEN
Citations received15
References cited87

While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences

Advertising · Business · Field (mathematics · Media studies · Newspaper · Political science · Public relations · Social media · Sociology · User engagement · Variety (cybernetics · World Wide Web · Computer Science · Impact of Technology on Adolescents · Media Studies and Communication · Social Media and Politics

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