Reconciling Community and Commerce

Collaboration between produsage communities and commercial operators

Bibliographic Data

ID20509366
AuthorsAxel Bruns (0000-0002-3943-133X, Queensland University of Technology, corresponding author)
Year2012
Volume15
Issue6
Pages815-835
Publication date2012-08-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInformation Communication & Society (JOURNAL)
Journal identifiersISSN: 1369-118X • E-ISSN: 1468-4462
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1369118x.2012.680482
OpenAlexW1480303532
LanguageEN
Citations received22
References cited19

Collaborative user-led content creation by online communities, or produsage (Bruns 2008a), has generated a variety of useful and important resources and other valuable outcomes, from open source software through the Wikipedia to a variety of smaller scale, specialist projects. These are often seen as standing in an inherent opposition to commercial interests, and attempts to develop collaborations between community content creators and commercial partners have had mixed success rates to date. However, such tension between community and commerce is not inevitable, and there is substantial potential for more fruitful exchanges and collaboration. This article contributes to the development of this understanding by outlining the key underlying principles of such participatory community processes and exploring the potential tensions which could arise between these communities and their potential external partners. It also sketches out potential approaches to resolving them

Business · Citizen journalism · Computer security · Knowledge management · peer production · Political science · Public relations · World Wide Web · Computer Science · Digital Games and Media · Law · Open Source Software Innovations · Wikis in Education and Collaboration

Tools

Open DOISci-HubOpen Access