Marketing of self

Using tattoos to symbolize ownership and control of One's body. Narratives from Middle Eastern women

Bibliographic Data

ID12912712
AuthorsNadine Khair (0000-0001-9974-4971, American University of Madaba, corresponding author)
Year2022
Volume16
Issue7
Publication date2022-05-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociology Compass (JOURNAL)
Journal identifiersISSN: 1751-9020 • E-ISSN: 1751-9020
PublisherWiley (PUBLISHER • GB)
DOI10.1111/soc4.13002
OpenAlexW4281557964
LanguageEN
Citations received3
References cited46

Negative perceptions are associated to women with tattoos. This paper explores the impact of culture on Middle Eastern women with tattoos and their response towards rejection and perceptions. The study adopts a social constructivist approach that integrates narratives from Middle Eastern women. This is precisely conducted to obtain an insider's view through reflections of personal experiences of women with tattoos in Jordan. Such methods help by extracting social insights that can be limited in traditional positivistic methods. The findings generated from the narratives, narrated by seven Middle Eastern women, reveal the symbolic meanings associated to tattoos and the sense of ownership and control women have over their own bodies. Furthermore, results reveal a form of individualism in a collective and masculine culture with a patriarchal mindset. Middle Eastern women in this study are considered warriors that are successfully overcoming cultural‐bound impediments. This paper allows Middle Eastern women to express their voice in the ownership of their own bodies and in the decision taken in the practice of tattooing

Aesthetics · Art · Epistemology · Individualism · Insider · Literature · Middle East · Mindset · Narrative · Perception · Political science · Positivism · Sociology · Gender Studies · Gender, Feminism, and Media · Law · Psychology · Sexuality, Behavior, and Technology · Social Psychology · Tattoo and Body Piercing Complications

Tools

Open DOI