Internet usage vs traditional media usage among university students in the United Arab Emirates
Bibliographic Data
| ID | 12913262 |
|---|---|
| Authors | Khayrat Ayyad (0000-0003-2907-2393, Cairo University, corresponding author) |
| Year | 2011 |
| Volume | 4 |
| Issue | 1 |
| Pages | 41-61 |
| Publication date | 2011-06-09 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Arab & Muslim Media Research (JOURNAL) |
| Journal identifiers | ISSN: 1751-9411 • E-ISSN: 1751-942X |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/jammr.4.1.41_1 |
| OpenAlex | W2315284897 |
| Language | EN |
| Citations received | 5 |
This study aims at investigating Internet usage vs traditional media usage among university students of the University of Sharjah (UOS) in the United Arab Emirates. It adopts the ‘uses and gratification’ approach to explain how students are goal-oriented in their use of mass media and the Internet. A questionnaire was designed and tested on a sample of 270 students of the UOS. The questionnaire included 21 questions covering patterns of using traditional media (television, radio and newspapers) and the use of the Internet among students. Findings of the study show that patterns of exposure to mass media and new media among the students of the UOS reflect the importance of the Internet in comparison to traditional media. All students access the Internet extensively and use it to gratify their personal needs, social needs and educational needs. Findings also show that the Internet has effects on students’ exposure to traditional media. This finding indicates that while the effect of the Internet on watching TV and reading newspapers is obvious, its effect on listening to radio is moderate. The Internet is seen as one of the most important mediums and a threat to traditional mass media. As for the differences between male and female students, findings of the study show that the gender of students has an obvious effect on his/her usage of mass media and the Internet. While male students are watching TV and reading newspapers to follow up current affairs and to get information, female students are watching TV for entertainment and to consume time. Entertainment is the main reason for listening to radio for both male and female students. As for the Internet, while the main reasons for accessing the Internet among male student are to communicate through e-mails and to follow up current affairs, female students use the Internet mostly to entertain themselves and to search for information related to their studies
Active listening · Advertising · Business · Entertainment · Gratification · Mass media · Medical education · Newspaper · Political science · Reading (process · The Internet · World Wide Web · Computer Science · Impact of Technology on Adolescents · Medicine · Psychology · Social Media and Politics · Social Psychology
| Citations per year | 0.45 |
|---|---|
| Citation span | 2015 - 2026 (12) |
| Highly cited | No |