Khayrat Ayyad
Biographic Data
| ID | 4437966 |
|---|---|
| NAME | Khayrat Ayyad |
| GIVEN NAMES | Khayrat |
| FAMILY NAME | Ayyad |
| SIGNATURE | AYYAD K |
| AFFILIATIONS | University of Sharjah |
| ORCID | 0000-0003-2907-2393 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
NCTs and AI in the digital transformation of UAE’s media
This study’s research looks at how ready media institutions in the United Arab Emirates (UAE) are to adopt and use new communication challenges (NCTs) like artificial intelligence (AI) and what the implications are for content production, digitization of work environment and professional practices. The study integrates the unified theory of acceptance and use of technology (UTAUT) adopting both quantitative and qualitative methods. It uses in-dep…
Digital media’s portrayal of climate change challenges during COP27 climate summit
The study aims to investigate how digital media frame and present environmental issues and challenges of climate change in terms of four environmental and climate challenges: mitigation, adaptation, finance, and collaboration. The study also seeks to understand the extent that government bodies mobilize digital media to disseminate and promote necessary environmental challenges during COP27 climate summit in Egypt. The study uses the discourse an…
Reporters’ agency and (de) escalation during the 2011 uprising in Egypt
After more than a decade of the so-called Arab Spring in Egypt, it is perhaps time to carry out in cold an examination of the role the news media played during the uprising. In so doing, this piece examines the way Egyptian newspapers from the government and opposition reported those events. The study investigates to what extent the newspapers’ coverage of the political events help to de-escalate or escalate tensions. It analyzed the content of t…
Journalists’ Perception of the Adoption of New Communication Technologies in the UAE’s Media Organizations
The study investigates how journalists perceive the impact of the adoption of new communication technologies on the journalistic profession in terms of news production and the quality of news content and on their job stability and status in the United Arab Emirates’ (UAE) newspapers. The study applied technology acceptance model and relied on data collected from 63 journalists and editors in the major newspapers in UAE It provides much-needed ins…
صحافة السلام
This study investigates how Egyptian online journalism handled the events of the January 2011 and June 2013 revolutions in Egypt, evaluating them from the perspective of peace journalism. The analysis was conducted using the following three criteria: The different ways of presenting and covering these events; the manner in which parties involved in the conflict were portrayed; and the language used to address these events. The study used content …
Human rights organizations’ use of the Internet as a communication medium in Egypt
This study examines how human rights organizations (HROs) use various Internet platforms as a communication tool in Egypt. It attempts to investigate four issues: (1) main themes related to human rights posted on the websites of HROs in Egypt; (2) visual and technical aspects utilized in these websites; (3) websites use of interactive communication facilities with different publics; and (4) perceptions of HRO directors about the Internet as an ef…
Internet usage vs traditional media usage among university students in the United Arab Emirates
This study aims at investigating Internet usage vs traditional media usage among university students of the University of Sharjah (UOS) in the United Arab Emirates. It adopts the ‘uses and gratification’ approach to explain how students are goal-oriented in their use of mass media and the Internet. A questionnaire was designed and tested on a sample of 270 students of the UOS. The questionnaire included 21 questions covering patterns of using tra…
No prominent works on this page.
Internet usage vs traditional media usage among university students in the United Arab Emirates
This study aims at investigating Internet usage vs traditional media usage among university students of the University of Sharjah (UOS) in the United Arab Emirates. It adopts the ‘uses and gratification’ approach to explain how students are goal-oriented in their use of mass media and the Internet. A questionnaire was designed and tested on a sample of 270 students of the UOS. The questionnaire included 21 questions covering patterns of using tra…
Human rights organizations’ use of the Internet as a communication medium in Egypt
This study examines how human rights organizations (HROs) use various Internet platforms as a communication tool in Egypt. It attempts to investigate four issues: (1) main themes related to human rights posted on the websites of HROs in Egypt; (2) visual and technical aspects utilized in these websites; (3) websites use of interactive communication facilities with different publics; and (4) perceptions of HRO directors about the Internet as an ef…
صحافة السلام
This study investigates how Egyptian online journalism handled the events of the January 2011 and June 2013 revolutions in Egypt, evaluating them from the perspective of peace journalism. The analysis was conducted using the following three criteria: The different ways of presenting and covering these events; the manner in which parties involved in the conflict were portrayed; and the language used to address these events. The study used content …
Reporters’ agency and (de) escalation during the 2011 uprising in Egypt
After more than a decade of the so-called Arab Spring in Egypt, it is perhaps time to carry out in cold an examination of the role the news media played during the uprising. In so doing, this piece examines the way Egyptian newspapers from the government and opposition reported those events. The study investigates to what extent the newspapers’ coverage of the political events help to de-escalate or escalate tensions. It analyzed the content of t…
Journalists’ Perception of the Adoption of New Communication Technologies in the UAE’s Media Organizations
The study investigates how journalists perceive the impact of the adoption of new communication technologies on the journalistic profession in terms of news production and the quality of news content and on their job stability and status in the United Arab Emirates’ (UAE) newspapers. The study applied technology acceptance model and relied on data collected from 63 journalists and editors in the major newspapers in UAE It provides much-needed ins…
Digital media’s portrayal of climate change challenges during COP27 climate summit
The study aims to investigate how digital media frame and present environmental issues and challenges of climate change in terms of four environmental and climate challenges: mitigation, adaptation, finance, and collaboration. The study also seeks to understand the extent that government bodies mobilize digital media to disseminate and promote necessary environmental challenges during COP27 climate summit in Egypt. The study uses the discourse an…
NCTs and AI in the digital transformation of UAE’s media
This study’s research looks at how ready media institutions in the United Arab Emirates (UAE) are to adopt and use new communication challenges (NCTs) like artificial intelligence (AI) and what the implications are for content production, digitization of work environment and professional practices. The study integrates the unified theory of acceptance and use of technology (UTAUT) adopting both quantitative and qualitative methods. It uses in-dep…
Political science (5 works) · Computer Science (4 works) · Psychology (4 works) · Advertising (3 works) · Business (3 works) · Newspaper (3 works) · Public relations (3 works) · The Internet (3 works) · Digital media (2 works) · Government (linguistics (2 works)