NCTs and AI in the digital transformation of UAE’s media

Bibliographic Data

ID6434922
AuthorsKhayrat Ayyad (0000-0003-2907-2393, University of Sharjah), Ahmed Farouk Radwan (0000-0001-6935-2539, University of Sharjah)
Year2025
Volume16
Issue2
Pages151-173
Publication date2025-06-01
Open AccessNo
TypeARTICLE
VenueJournal of Digital Media & Policy (JOURNAL)
Journal identifiersISSN: 2516-3523 • E-ISSN: 2516-3531
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/jdmp_00176_1
OpenAlexW4411030324
LanguageEN
References cited22

This study’s research looks at how ready media institutions in the United Arab Emirates (UAE) are to adopt and use new communication challenges (NCTs) like artificial intelligence (AI) and what the implications are for content production, digitization of work environment and professional practices. The study integrates the unified theory of acceptance and use of technology (UTAUT) adopting both quantitative and qualitative methods. It uses in-depth interviews with five directors of digital divisions in UAE media institutions and a questionnaire sampling 40 journalists in UAE media institutions. Findings indicate UAE newsrooms use AI and NCTs effectively, bringing innovation to news production and new tools allowing greater interaction and engagement with audiences and use of infographics for storytelling. The new technologies also allow for the dissemination of news to large audiences, nationally and globally, whilst facilitating the automation of some content production processes. Findings also identified more progress is needed to ensure UAE media institutions successfully integrate the new technologies and for their staff to be qualified to use them

Transformation (genetics · Chemistry · Computer Science · Islamic Finance and Banking Studies · Organizational and Employee Performance · Socioeconomic Development in MENA

Tools

Open DOI