Digital dissemination of Islam among Dubai expatriates, UAE

A mixed-methods study

Bibliographic Data

ID12913312
AuthorsUrwa Tariq (0000-0002-8273-1223, United Arab Emirates University, corresponding author)
Year2023
Volume16
Issue1
Pages75-96
Publication date2023-04-01
Open AccessNo
TypeARTICLE
VenueJournal of Arab & Muslim Media Research (JOURNAL)
Journal identifiersISSN: 1751-9411 • E-ISSN: 1751-942X
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/jammr_00057_1
OpenAlexW4367849992
LanguageEN
Citations received5
References cited12

Dubai is a metropolitan city that attracts many foreigners due to its growing economy and tourism. When many non-Muslims observe the Islamic culture and lifestyle, they become interested in learning more about the faith. This research focuses on non-Muslims and new Muslims in Dubai and how information about Islam is disseminated to them. It also examines the challenges they encounter when searching for information. Though the researcher employed a mixed-methods approach, this study highlights the quantitative analysis. A total of 541 survey responses were collected from expatriates residing in Dubai, UAE; their demographic profile was analysed, especially in relation to their media use. The research discovered that respondents had limited access to Islamic information and received minimal clarity on Islamic faith. The results also indicated their preferred choice of medium and sources, hence a media model was created covering radio with digital media to broadcast information for specific residents who were interested to learn about Islamic faith

Advertising · Business · CLARITY · Faith · Geography · Islam · Islamic culture · Metropolitan area · Political science · Public relations · Tourism · Islamic Finance and Banking Studies · Law · Middle East and Rwanda Conflicts · Socioeconomic Development in MENA

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