Applying McLuhan’s tetradic framework to the effects of 9/11 on US media reports and depictions of Muslims

Bibliographic Data

ID12913396
AuthorsJonathan Matusitz (0000-0001-8078-3663, University of Central Florida, corresponding author)
Year2020
Volume13
Issue2
Pages179-194
Publication date2020-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Arab & Muslim Media Research (JOURNAL)
Journal identifiersISSN: 1751-9411 • E-ISSN: 1751-942X
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/jammr_00018_1
OpenAlexW3090049081
LanguageEN
Citations received1
References cited19

This article applies McLuhan’s tetradic framework to the impact of 9/11 on US media reports and portrayals of Muslims. The tetradic framework posits that transformations in media and world life happen through four fundamental steps. All forms of media (1) intensify specific aspects of media culture while, simultaneously, (2) making other characteristics of media culture obsolete. At some point, people tend to (3) discover new things about aspects in media culture that were ignored in the past (i.e. which obsolete aspects of culture do media retrieve?). Finally, (4) with this rise in information-seeking and discovery, media culture is experiencing continuous modification. Stated differently, the media go through a reversal when pushed too far or extended beyond the limits of their capacity. Overall, this analysis is able to inform readers on the full complexity of the long-term development of people’s perceptions of Muslims as a result of the constant metamorphosis of the media

Aesthetics · Art · Epistemology · Media culture · Media ecology · Media relations · Media studies · Media system dependency theory · Media theory · New media · Perception · Point (geometry · Political science · Popular culture · Public relations · Sociology · World Wide Web · Computer Science · Mathematics · Media, Religion, Digital Communication · Philosophy · Terrorism, Counterterrorism, and Political Violence

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