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Activities of agricultural way of life – a key to attract tourist in agritourism, a study from Tra Que traditional village (Hoi An, Quang Nam, Viet Nam)

Bibliographic Data

ID12924581
AuthorsHa Van Trung (0000-0001-5228-1850, Wuhan University, corresponding author), Patita Paban Mohanty (0000-0002-3318-5377, Siksha O Anusandhan University)
Year2023
Volume15
Issue1
Pages65-83
Publication date2023-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Tourism History (JOURNAL)
Journal identifiersISSN: 1755-182X • E-ISSN: 1755-1838
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/1755182x.2023.2165727
OpenAlexW4322201525
LanguageEN
Citations received3

This study focuses on the characteristics and activities of the ‘agricultural way of life’ in the development of the ‘agritourism’ in Tra Que vegetable village (Hoi An, Quang Nam) and to identify the level of tourist participation and their satisfaction in traditional agriculture activities. The questionnaire survey was conducted on 71 households and 100 tourists in Tra Que vegetable village (Hoi An, Quang Nam). After that, the author conducted in-depth interviews with 20 households and 3 groups of tourists to validate the data and semi-structured interview (SSI) of 3 people. The results showed that the diversity and distinctive characteristics of Tra Que’s farming lifestyle have significantly affected tourists’ engagement and satisfaction. One of the main determinants of the appeal of tourists to Tra Que vegetable village is the agricultural lifestyle. Local authorities and citizens should pay more attention to the experience of tourists in developing agritourism facilities in a traditional agrarian way. This is a key consideration for the potential growth of sustainable agricultural tourism in the vegetable village of Tra Que

Agrarian society · Agriculture · Appeal · Business · Diversity (politics · Economic growth · Geography · Political science · Questionnaire · Social science · Socioeconomics · Sociology · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Tourism, Volunteerism, and Development · Marketing

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Unique citing works3
Citations per year1,5
Citation span2024 - 2025 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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