Dynamics of male makeup artists in Indonesia

Navigating entrepreneurship in the middle hegemonic masculinity

Bibliographic Data

ID12928014
AuthorsCosmas Gatot Haryono (0000-0002-3781-5866, Universitas Ciputra, corresponding author), Louisa Christine Hartanto (Universitas Ciputra)
Year2024
Volume17
Issue3-4
Pages312-330
Publication date2024-04-05
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of Gender and Entrepreneurship (JOURNAL)
Journal identifiersISSN: 1756-6266 • E-ISSN: 1756-6274
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/ijge-12-2023-0308
OpenAlexW4393978317
LanguageEN
Citations received1
References cited65

Purpose This paper aims to explore how Indonesian males who are entrepreneurs in make-up artists navigate their businesses in a society that relies on hegemonic masculinity. This goal is reached by concentrating on male make-up artist entrepreneurs in five Indonesian provinces and investigating how they actively rewrite their gender and inherent vocations by societal norms. Design/methodology/approach This paper adopts a qualitative phenomenological approach with methods. In-depth interviews and observations were conducted with 28 informants in five provinces of Indonesia. Findings These findings show that, aside from self-concept, family support is the most crucial determining factor that pushes men make-up artists to become businesses in the face of so many rejections. Persistence in battling for their fate is also critical in efforts to erase themselves, who are constantly subjected to hegemonic masculinity. Aside from that, it appears that the government's role in attempts to promote gender equality in all fields of business in Indonesia remains limited. Originality/value This paper contributes to the gender and entrepreneurship literature by providing a broader exploration of male entrepreneurs working in the field of female make-up artists in a society that still adheres to hegemonic masculinity

Dynamics (music · Entrepreneurship · Hegemonic masculinity · Hegemony · Masculinity · Pedagogy · Political science · Sociology · Gender Roles and Identity Studies · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising

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