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Internet as a key tool for publics to communicate with organizations. The case of the Spanish energy sector

Bibliographic Data

ID12928290
AuthorsAndréa Oliveira (0000-0002-1370-6139, Universitat Rovira i Virgili, corresponding author), Paul Capriotti (0000-0002-9398-5886, Universitat Rovira i Virgili)
Year2014
Volume6
Issue1
Pages143-151
Publication date2014-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCatalan Journal of Communication & Cultural Studies (JOURNAL)
Journal identifiersISSN: 1757-1898 • E-ISSN: 1757-1901
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/cjcs.6.1.143_1
OpenAlexW2017107790
LanguageEN
Citations received3

The Internet has become one of the key digital media in recent decades, and that has generated significant changes in communication between organizations and publics. The different digital tools favour greater communicative interaction between them. The aim of this article is to assess the level of use of digital platforms by public companies in the energy sector in Spain, compared with the use of traditional means. The results indicate that publics make uneven use of digital tools to communicate with the organizations. Moreover, publics are increasingly using these digital tools at the expense of conventional tools to communicate with companies

Business · Energy (signal processing · Energy Sector · Key (lock · Political science · Public relations · Publics · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Media and Digital Communication

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Unique citing works3
Citations per year0,5
Citation span2020 - 2022 (3)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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