Andréa Oliveira
Biographic Data
| ID | 3683453 |
|---|---|
| NAME | Andréa Oliveira |
| GIVEN NAMES | Andréa |
| FAMILY NAME | Oliveira |
| SIGNATURE | OLIVEIRA A |
| AFFILIATIONS | Universitat de Girona |
| ORCID | 0000-0002-1370-6139 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Communication, Citizen Participation, and Climate Activism
Communication in climate activism and citizen participation has gained prominence over the past decade, driven by the global climate emergency and the rise of digital platforms as key arenas for mobilization. This study analyzes the evolution of scientific research on these topics between 2014 and 2024, a period shaped by pivotal moments such as the Paris Agreement and the emergence of movements like Fridays for Future and Extinction Rebellion. D…
A Conceptualização Da Mulher Em Uma Propaganda De Cerveja Em 2010
A motivação para realização da pesquisa surgiu a partir da observação da exposição da imagem da mulher associada à objetificação sexual no meio publicitário, especialmente nas propagandas de cerveja. O tema proposto tem como objetivo analisar a conceptualização da mulher em uma campanha publicitária de cerveja em 2010. Este artigo utilizou a abordagem qualitativa, considerada imprescindível para investigar os processos semântico, polissêmico, met…
Perfiles de las universidades brasileñas y los objetivos de desarrollo sostenible (2015-2023). producción e impacto en web of science
Los Objetivos de Desarrollo Sostenible como política global brinda a las universidades la oportunidad de ofrecer información y soluciones innovadoras en foros internacionales. En los últimos años, la investigación científica sobre los ODS no solo ha crecido, sino que se ha diversificado. Sin embargo, las relevantes lagunas de estudios sobre la temática afectan el cumplimiento de la Agenda 2030. Este artículo tiene como propósito evaluar al sistem…
Analysis of universities’ integrated communication strategies on Twitter-X
This study offers a comprehensive approach to the evaluation of communication strategy in social networks, which contributes to the academic field by means of a specific analysis methodology, while guiding professionals in their management of digital communication. The key dimensions of universities’ general communication strategy (posting, interactivity and content strategies) on Twitter (now X) are evaluated in a holistic and integrated manner.…
Años De Producción Científica Sobre Comunicación Institucional De Las Universidades
El interés científico por la comunicación institucional de las universidades es cada vez más notable. Sin embargo, no se identifican investigaciones bibliométricas publicadas en revistas indexadas en Scopus y WOS, que permitan conocer el desarrollo de la producción científica en el ámbito. Así, este trabajo pretende realizar un primer análisis de la producción científica sobre la comunicación institucional de las universidades durante los últimos…
Responsabilidad Social Corporativa y crisis sanitaria de la Covid-19
La Responsabilidad Social Corporativa (RSC) es considerada una actividad legitimadora para las organizaciones y un valor esencial para la reputación fundamentalmente en situaciones de crisis. Las redes sociales, especialmente Twitter, son herramientas beneficiosas para la comunicación de la RSC. Esta red social se considera la herramienta ideal para gestionar la comunicación durante las situaciones de crisis. Así, el objetivo principal de esta in…
Evaluating the use of Facebook among Mexican and global companies
Social networks have improved communications between organizations and their stakeholders. They enabled companies to adopt more active approaches as they could engage with users through digital media. This study aims to analyse whether companies operating in Mexico (hereafter called ‘Mexican companies’) and companies operating worldwide (hereafter called ‘global companies’) have an active presence on Facebook, and thus assess their level of parti…
Strategic Communication and Political Ideologies in South America. Covid-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil
With regard to strategic communication, there is a set of additive factors driving the strategic complexity that determines the magnitude of an issue and the path to follow. During the COVID-19 pandemic, different governments worldwide have played a variety of roles and their impact has been conclusive. In Latin America, current political and ideological antagonism has configured a diversity of contexts and scenarios that have conditioned public …
Influence of accessibility (open and toll-based) of scholarly publications on retractions
Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas
Los atentados terroristas suponen crisis para los destinos turísticos. Por ello, el objetivo de este artículo es verificar cómo las Organizaciones de Marketing de los Destinos de Londres, Manchester y París (OMDs) gestionaron dicha crisis durante y después de los atentados en 2017, desde una perspectiva de las Relaciones Públicas. Para ello, se realizó un análisis de contenido de los tuits publicados en las cuentas oficiales de los destinos a lo …
Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19
This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in …
How tourism deals with terrorism from a public relations perspective
The aim of this article is to verify how the Destination Management Organizations of Barcelona and Cambrils managed their crisis communication following the attacks of August 2017 via their Twitter platforms. To do so, an analysis template was created from the field of public relations and a content analysis was performed on the tweets published on the official accounts of these organizations during one month after the terrorist attacks. The resu…
Visibilidad de alfabetización en salud en los medios de comunicación
La promoción de la alfabetización en salud (AES) está generando cambios significativos en la forma que las personas y los órganos oficiales perciben y gestionan la salud. Los medios de comunicación aparecen como uno de los elementos estratégicos para el desarrollo en ese tipo de alfabetización. El objetivo de este artículo es conocer el nivel de visibilidad de las informaciones que fomentan la alfabetización en salud - IFAES - en los diferentes m…
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Conception and strategic management of publics in the energy companies in Spain
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Internet as a key tool for publics to communicate with organizations. The case of the Spanish energy sector
The Internet has become one of the key digital media in recent decades, and that has generated significant changes in communication between organizations and publics. The different digital tools favour greater communicative interaction between them. The aim of this article is to assess the level of use of digital platforms by public companies in the energy sector in Spain, compared with the use of traditional means. The results indicate that publ…
Audit Typologies used by Communication Public Relations Directors and Agencies
The double applied research conducted in Spain with Dircom partners -the association of communication directors of major companies in the country- and with public relations and communications agencies/consultancies show the trend that, today, in the Spanish professional practice, the instrumental orientation (tactical) is prevalent, correlated with what happens in other European countries (ECM-European Communication Monitor). This can be deduced …
Tipologias de Auditorias usadas pelos Diretores e pelas Agências de Comunicação e Relações Públicas
Um duplo estudo desenvolvido na Espanha com os sócios de Dircom -a associação de diretores de comunicação das maiores empresas do país- e com agências/consultoras de rela- ções públicas e comunicação mostra que, atualmente, há uma tendência ao predomínio de uma orientação instrumental (tática) na prática profissional espanhola em comparação com o que ocorre em outros países europeus (ECM-European Communication Monitor). Isso se deduz da atribuiçã…
Gestión estratégica de los públicos en museos. De la identificación a la comunicación
The current social and cultural environment requires museums to adopt new models of management that include the need to communicate effectively with diverse publics considered important for the development of their activity. The aim of this paper is assess the coherence between the importance assigned to strategic publics and the way museums communicate with them. The study was done on a wide sample (111 entities) of museums in Catalonia. The res…
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
La noción de públicos como diversos colectivos específicos y segmentados ha supuesto un cambio de paradigma en las relaciones públicas y la comunicación corporativa Esta transformación en la forma de entender el sujeto receptor del proceso comunicativo permite que la función comunicativa pueda gestionar la relación entre la organización y estos colectivos de manera más eficaz. Para ello, las organizaciones aplican procesos como la identificación …
Internet as a key tool for publics to communicate with organizations. The case of the Spanish energy sector
The Internet has become one of the key digital media in recent decades, and that has generated significant changes in communication between organizations and publics. The different digital tools favour greater communicative interaction between them. The aim of this article is to assess the level of use of digital platforms by public companies in the energy sector in Spain, compared with the use of traditional means. The results indicate that publ…
Años De Producción Científica Sobre Comunicación Institucional De Las Universidades
El interés científico por la comunicación institucional de las universidades es cada vez más notable. Sin embargo, no se identifican investigaciones bibliométricas publicadas en revistas indexadas en Scopus y WOS, que permitan conocer el desarrollo de la producción científica en el ámbito. Así, este trabajo pretende realizar un primer análisis de la producción científica sobre la comunicación institucional de las universidades durante los últimos…
Evaluating the use of Facebook among Mexican and global companies
Social networks have improved communications between organizations and their stakeholders. They enabled companies to adopt more active approaches as they could engage with users through digital media. This study aims to analyse whether companies operating in Mexico (hereafter called ‘Mexican companies’) and companies operating worldwide (hereafter called ‘global companies’) have an active presence on Facebook, and thus assess their level of parti…
Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19
This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in …
Gestión estratégica de los públicos en museos. De la identificación a la comunicación
The current social and cultural environment requires museums to adopt new models of management that include the need to communicate effectively with diverse publics considered important for the development of their activity. The aim of this paper is assess the coherence between the importance assigned to strategic publics and the way museums communicate with them. The study was done on a wide sample (111 entities) of museums in Catalonia. The res…
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
La noción de públicos como diversos colectivos específicos y segmentados ha supuesto un cambio de paradigma en las relaciones públicas y la comunicación corporativa Esta transformación en la forma de entender el sujeto receptor del proceso comunicativo permite que la función comunicativa pueda gestionar la relación entre la organización y estos colectivos de manera más eficaz. Para ello, las organizaciones aplican procesos como la identificación …
Gestión estratégica de los públicos en museos. De la identificación a la comunicación
The current social and cultural environment requires museums to adopt new models of management that include the need to communicate effectively with diverse publics considered important for the development of their activity. The aim of this paper is assess the coherence between the importance assigned to strategic publics and the way museums communicate with them. The study was done on a wide sample (111 entities) of museums in Catalonia. The res…
Internet as a key tool for publics to communicate with organizations. The case of the Spanish energy sector
The Internet has become one of the key digital media in recent decades, and that has generated significant changes in communication between organizations and publics. The different digital tools favour greater communicative interaction between them. The aim of this article is to assess the level of use of digital platforms by public companies in the energy sector in Spain, compared with the use of traditional means. The results indicate that publ…
Audit Typologies used by Communication Public Relations Directors and Agencies
The double applied research conducted in Spain with Dircom partners -the association of communication directors of major companies in the country- and with public relations and communications agencies/consultancies show the trend that, today, in the Spanish professional practice, the instrumental orientation (tactical) is prevalent, correlated with what happens in other European countries (ECM-European Communication Monitor). This can be deduced …
Tipologias de Auditorias usadas pelos Diretores e pelas Agências de Comunicação e Relações Públicas
Um duplo estudo desenvolvido na Espanha com os sócios de Dircom -a associação de diretores de comunicação das maiores empresas do país- e com agências/consultoras de rela- ções públicas e comunicação mostra que, atualmente, há uma tendência ao predomínio de uma orientação instrumental (tática) na prática profissional espanhola em comparação com o que ocorre em outros países europeus (ECM-European Communication Monitor). Isso se deduz da atribuiçã…
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Conception and strategic management of publics in the energy companies in Spain
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Visibilidad de alfabetización en salud en los medios de comunicación
La promoción de la alfabetización en salud (AES) está generando cambios significativos en la forma que las personas y los órganos oficiales perciben y gestionan la salud. Los medios de comunicación aparecen como uno de los elementos estratégicos para el desarrollo en ese tipo de alfabetización. El objetivo de este artículo es conocer el nivel de visibilidad de las informaciones que fomentan la alfabetización en salud - IFAES - en los diferentes m…
How tourism deals with terrorism from a public relations perspective
The aim of this article is to verify how the Destination Management Organizations of Barcelona and Cambrils managed their crisis communication following the attacks of August 2017 via their Twitter platforms. To do so, an analysis template was created from the field of public relations and a content analysis was performed on the tweets published on the official accounts of these organizations during one month after the terrorist attacks. The resu…
Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19
This study analyzes how the national tourism organizations (NTOs) of Spain and Italy managed their crisis communication to deal with Covid-19. The study examines the messages published by the Twitter accounts of the NTOs from the beginning or the detection of the first patient until one month after the official declaration of the pandemic by the World Health Organization. The results reveal two different ways of managing crisis communications in …
Influence of accessibility (open and toll-based) of scholarly publications on retractions
Rol de las relaciones públicas en los destinos turísticos que sufren atentados terroristas
Los atentados terroristas suponen crisis para los destinos turísticos. Por ello, el objetivo de este artículo es verificar cómo las Organizaciones de Marketing de los Destinos de Londres, Manchester y París (OMDs) gestionaron dicha crisis durante y después de los atentados en 2017, desde una perspectiva de las Relaciones Públicas. Para ello, se realizó un análisis de contenido de los tuits publicados en las cuentas oficiales de los destinos a lo …
Responsabilidad Social Corporativa y crisis sanitaria de la Covid-19
La Responsabilidad Social Corporativa (RSC) es considerada una actividad legitimadora para las organizaciones y un valor esencial para la reputación fundamentalmente en situaciones de crisis. Las redes sociales, especialmente Twitter, son herramientas beneficiosas para la comunicación de la RSC. Esta red social se considera la herramienta ideal para gestionar la comunicación durante las situaciones de crisis. Así, el objetivo principal de esta in…
Evaluating the use of Facebook among Mexican and global companies
Social networks have improved communications between organizations and their stakeholders. They enabled companies to adopt more active approaches as they could engage with users through digital media. This study aims to analyse whether companies operating in Mexico (hereafter called ‘Mexican companies’) and companies operating worldwide (hereafter called ‘global companies’) have an active presence on Facebook, and thus assess their level of parti…
Strategic Communication and Political Ideologies in South America. Covid-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil
With regard to strategic communication, there is a set of additive factors driving the strategic complexity that determines the magnitude of an issue and the path to follow. During the COVID-19 pandemic, different governments worldwide have played a variety of roles and their impact has been conclusive. In Latin America, current political and ideological antagonism has configured a diversity of contexts and scenarios that have conditioned public …
Analysis of universities’ integrated communication strategies on Twitter-X
This study offers a comprehensive approach to the evaluation of communication strategy in social networks, which contributes to the academic field by means of a specific analysis methodology, while guiding professionals in their management of digital communication. The key dimensions of universities’ general communication strategy (posting, interactivity and content strategies) on Twitter (now X) are evaluated in a holistic and integrated manner.…
Años De Producción Científica Sobre Comunicación Institucional De Las Universidades
El interés científico por la comunicación institucional de las universidades es cada vez más notable. Sin embargo, no se identifican investigaciones bibliométricas publicadas en revistas indexadas en Scopus y WOS, que permitan conocer el desarrollo de la producción científica en el ámbito. Así, este trabajo pretende realizar un primer análisis de la producción científica sobre la comunicación institucional de las universidades durante los últimos…
Perfiles de las universidades brasileñas y los objetivos de desarrollo sostenible (2015-2023). producción e impacto en web of science
Los Objetivos de Desarrollo Sostenible como política global brinda a las universidades la oportunidad de ofrecer información y soluciones innovadoras en foros internacionales. En los últimos años, la investigación científica sobre los ODS no solo ha crecido, sino que se ha diversificado. Sin embargo, las relevantes lagunas de estudios sobre la temática afectan el cumplimiento de la Agenda 2030. Este artículo tiene como propósito evaluar al sistem…
A Conceptualização Da Mulher Em Uma Propaganda De Cerveja Em 2010
A motivação para realização da pesquisa surgiu a partir da observação da exposição da imagem da mulher associada à objetificação sexual no meio publicitário, especialmente nas propagandas de cerveja. O tema proposto tem como objetivo analisar a conceptualização da mulher em uma campanha publicitária de cerveja em 2010. Este artigo utilizou a abordagem qualitativa, considerada imprescindível para investigar os processos semântico, polissêmico, met…
Communication, Citizen Participation, and Climate Activism
Communication in climate activism and citizen participation has gained prominence over the past decade, driven by the global climate emergency and the rise of digital platforms as key arenas for mobilization. This study analyzes the evolution of scientific research on these topics between 2014 and 2024, a period shaped by pivotal moments such as the Paris Agreement and the emergence of movements like Fridays for Future and Extinction Rebellion. D…
Political science (18 works) · Communication and COVID-19 Impact (12 works) · Humanities (10 works) · Public relations (9 works) · Public Relations and Crisis Communication (9 works) · Computer Science (7 works) · Advertising and Communication Studies (6 works) · Art (6 works) · Business (6 works) · Sociology (5 works)