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Audience reception and televised interculturality in Spain

Bibliographic Data

ID12936174
AuthorsAntonio Pineda (0000-0002-3767-8590, corresponding author), Antonio Pineda Cachero (0000-0002-0249-1881, Universidad de Sevilla, corresponding author), Leonarda García-Jiménez (0000-0002-5472-3314, University of Murcia, Colorado State University), Miquel Rodrigo-Alsina (0000-0002-9056-8040, Universitat Pompeu Fabra)
Year2017
Volume30
Issue2
Pages93-112
Publication date2017-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of Iberian Studies (JOURNAL)
Journal identifiersISSN: 1758-9150 • E-ISSN: 1364-971X
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/ijis.30.2.93_1
OpenAlexW2753236786
LanguageEN
Citations received1

In Spain, a country characterized by multiculturalism and high television consumption, the way television represents interculturality becomes a relevant object of study. This article analyses how Spanish audiences (divided into two age groups, 20 to 30 year olds and 40 to 60 years olds) decode the way interculturality is represented on television. The most significant finding is that audiences decode mediated intercultural relationships in a polarized way, with critical positions coexisting with interpretations in line with hegemonic readings. Audiences consider TV news to be irrelevant and perceive that cultures are treated differently by the media. Paradoxically, dominant readings coexist with a tendency to scepticism, with news stories regarded as banal and biased. The study sheds light on the idea that audiences interpret and evaluate televised information differently, and that the way this information is decoded depends on factors such as the experience of the viewer

Advertising · Consumption (sociology · Epistemology · Hegemony · Interculturality · Linguistics · Media studies · Multiculturalism · Object (grammar · Political science · Skepticism · Social science · Sociology · Law · Media and Digital Communication · Media Studies and Communication · Philosophy · Social Media and Politics

  • Capítulo 5.3. Construcción e interpretación de la comunicación intercultural en los informativos televisivos

    Open Access•Leonarda García-Jiménez, Miquel Rodrigo-Alsina et al.•Espejo de Monografías de…•2021

Unique citing works1
Citations per year0,2
Citation span2021 - 2021 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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