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Virtual reality and consumer behavior

Constraints, negotiation, negotiation-efficacy, and participation in virtual golf

Bibliographic Data

ID12966191
AuthorsChulhwan Choi (0000-0002-2074-8505, Kyung Hee University, corresponding author), Sin-Wook Yoo (University of Louisville), Jin Park (0000-0001-6538-2714, Indiana University Bloomington), T Christopher Greenwell (University of Louisville)
Year2020
Volume88
Issue1
Pages1-10
Publication date2020-07-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePhysical Culture and Sport Studies and Research (JOURNAL)
Journal identifiersISSN: 1899-4849 • E-ISSN: 2081-2221
PublisherDe Gruyter Open (PUBLISHER • PL)
DOI10.2478/pcssr-2020-0020
OpenAlexW3042003598
LanguageEN
Citations received1
References cited27

The emergence of virtual sports shows promises in encouraging participation among those who may be constrained from participating in traditional recreational sports (Choi et al., 2019). To maximize virtual sports’ potential in increasing sports participation, this study aimed to investigate the relationships between constraints, negotiation, negotiation-efficacy, and participation. Results from virtual golf participants found that, as predicted, (a) constraints had a negative direct influence on participation, (b) negotiation-efficacy had a negative direct influence on constraints, (c) negotiation-efficacy had a positive direct influence on negotiation, and negotiation had a positively direct influence on participation. The findings of this study indicated that reduced constraints did not result in increasing virtual golf consumers’ participation because negotiation did not play a significant role in their decision to participate. Thus, the current study provides a comprehensive understanding of interrelationships among leisure participation, constraints, and negotiation, particularly extending to the context of virtual golf

Advertising · Business · Context (archaeology · Geography · Knowledge management · Negotiation · Political science · Public relations · Recreation · Computer Science · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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