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Disentangling User Samples

A Supervised Machine Learning Approach to Proxy-population Mismatch in Twitter Research

Bibliographic Data

ID12971121
AuthorsK Hazel Kwon (0000-0001-7414-6959, Arizona State University, corresponding author), J Hunter Priniski (0000-0001-8061-777X, Arizona State University), Mónica Chadha (0000-0003-2106-441X, Arizona State University)
Year2018
Volume12
Issue2-3
Pages216-237
Publication date2018-02-15
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCommunication Methods and Measures (JOURNAL)
Journal identifiersISSN: 1931-2458 • E-ISSN: 1931-2466
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19312458.2018.1430755
OpenAlexW2789379401
LanguageEN
Citations received7
References cited30

This study addresses the issue of sampling biases in social media data-driven communication research. The authors demonstrate how supervised machine learning could reduce Twitter sampling bias induced from “proxy-population mismatch”. Particularly, this study used the Random Forest (RF) classifier to disentangle tweet samples representative of general publics’ activities from non-general—or institutional—activities. By applying RF classifier models to Twitter data sets relevant to four news events and a randomly pooled dataset, the study finds systematic differences between general user samples and institutional user samples in their messaging patterns. This article calls for disentangling Twitter user samples when ordinary user behaviors are the focus of research. It also builds on the development of machine learning modeling in the context of communication research

Classifier (UML · Data science · Machine learning · Population · Proxy (statistics · Random forest · Social media · World Wide Web · Complex Network Analysis Techniques · Computer Science · Opinion Dynamics and Social Influence · Social Media and Politics · Artificial Intelligence

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Unique citing works7
Citations per year1
Citation span2019 - 2024 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 7

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