Social Network Influence on Online Behavioral Choices
Exploring Group Formation on Social Network Sites
Bibliographic Data
| ID | 3756984 |
|---|---|
| Authors | K Hazel Kwon (0000-0001-7414-6959, Arizona State University, Phoenix, AZ, USA), Michael A Stefanone (State University of New York at Buffalo, Buffalo, NY, USA), G A Barnett (0000-0002-7511-1886, University of California, Davis) |
| Year | 2014 |
| Volume | 58 |
| Issue | 10 |
| Pages | 1345-1360 |
| Publication date | 2014-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764214527092 |
| OpenAlex | W2136673192 |
| Language | EN |
| Citations received | 28 |
| References cited | 36 |
Social media communication is characterized by reduced anonymity and off-to-online social interactions. These characteristics require scholars to revisit social influence mechanisms online. The current study builds on social influence literature to explore social network and gender effects on online behavior. Findings from a quasi-experiment suggest that both network-related variables and gender are significantly associated with online behavior. Perceived social environment, measured by personal network exposure rate, is more significant than objective reality, measured by frequency of received social messages, in determining behavior. We discuss the implications of social contagion effects on web-based strategic communication-including advertising, political campaigns, and social mobilization. Data limitations and the difficulty of measuring social network influence via social media are also discussed
Anonymity · Computer security · Online participation · Political science · Social change · Social competence · Social heuristics · Social influence · Social media · Social network (sociolinguistics) · Social relation · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 28 |
|---|---|
| Citations per year | 2,8 |
| Citation span | 2016 - 2025 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 26 |