Like, Share, Comment, and Repeat
Far-right Messages, Emotions, and Amplification in Social Media
Bibliographic Data
| ID | 12972003 |
|---|---|
| Authors | Larissa Doroshenko (0000-0001-6763-628X, North-West State Technical University, corresponding author), Fangjing Tu (0000-0001-8748-7250) |
| Year | 2022 |
| Volume | 20 |
| Issue | 3 |
| Pages | 286-302 |
| Publication date | 2022-07-19 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Information Technology & Politics (JOURNAL) |
| Journal identifiers | ISSN: 1933-169X • E-ISSN: 1933-1681 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/19331681.2022.2097358 |
| OpenAlex | W4286216690 |
| Language | EN |
| Citations received | 12 |
| References cited | 59 |
Investigating the role of emotions in online political engagement, we show that far-right parties receive more amplification online than centrist parties because their messages produce stronger emotional reactions. Using a 2 × 3 mixed design survey experiment (N = 303), which compared far-right and centrist messages about three campaign issues in Ukraine, we demonstrate that nationalist appeals evoked hope and enthusiasm, which resulted in more likes and shares. However, far-rights were only successful when addressing their traditional issues, such as national language policy. We conclude with advice on how other parties can harness emotional appeals to encourage political participation when facing competition from far-right parties
Competition (biology · Enthusiasm · Far right · Internet privacy · Nationalism · Political science · Politics · Public relations · Social media · Computer Science · Hate Speech and Cyberbullying Detection · Law · Populism, Right-Wing Movements · Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 12 |
|---|---|
| Citations per year | 6 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 11 |