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Utilizing the Internet as a Campaign Tool

The Relationship Between Incumbency, Political Party Affiliation, Election Outcomes, and the Quality of Campaign Web sites in the United States

Bibliographic Data

ID12972017
AuthorsChristopher Latimer (SUNY Cortland, corresponding author), Christopher P Latimer
Year2008
Volume4
Issue3
Pages81-95
Publication date2008-04-28
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Information Technology & Politics (JOURNAL)
Journal identifiersISSN: 1933-169X • E-ISSN: 1933-1681
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/19331680801915074
OpenAlexW1996142182
LanguageEN
Citations received4
References cited20

This research considers the growing use of the Internet by campaigns in the United States at the sub-presidential level and examines whether the Internet can be used as an effective tool. My research examines the candidate Web sites on several dimensions of quality. The Internet quality index reflects attention to both scholarly research regarding information technology and literature on political campaigns and elections. Using a sample of House, Senate, and gubernatorial Web sites, I observed the relative quality of campaign Web sites from the 2002 mid-term election in relation to incumbency and political party affiliation. I also examined electoral success in relation to the Internet quality of the campaign Web sites. The goal of this analysis is to predict the quality of candidate Web sites by incumbency and political party affiliation; and subsequently, to answer the question of whether candidate Web site quality has a relationship to electoral success

Advertising · Business · Internet privacy · Political science · Politics · Presidential election · Presidential system · Public relations · Quality (philosophy · Sample (material · The Internet · World Wide Web · Computer Science · Electoral Systems and Political Participation · Law · Media Studies and Communication · Social Media and Politics

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Unique citing works4
Citations per year0,24
Citation span2009 - 2013 (5)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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