Macaca Moments Reconsidered
Electoral Panopticon or Netroots Mobilization
Bibliographic Data
| ID | 12971981 |
|---|---|
| Authors | David Karpf (0000-0002-2761-3101, John Brown University, corresponding author) |
| Year | 2010 |
| Volume | 7 |
| Issue | 2-3 |
| Pages | 143-162 |
| Publication date | 2010-05-17 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Information Technology & Politics (JOURNAL) |
| Journal identifiers | ISSN: 1933-169X • E-ISSN: 1933-1681 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/19331681003748891 |
| OpenAlex | W2045288064 |
| Language | EN |
| Citations received | 22 |
| References cited | 14 |
This article addresses popular misconceptions about so-called “Macaca moments”—high profile candidate gaffes that are captured on YouTube, receive a cascade of citizen views, and contribute to some substantial political impact. Since the 2006 Virginia Senate race, when Senator George Allen made the original “Macaca” gaffe and went on to be narrowly defeated by his challenger, the term has become synonymous with the transformative influence of YouTube. This article constructs a case study of that Senate race through the archived blog posts on DailyKos, the largest progressive blogging community in America. It compares this case study with a second high-profile candidate gaffe occurring in the 2008 election season—Michele Bachmann's verbal misstep on Hardball with Chris Matthews. The central argument of the article is that the impact of these high-profile moments, and of YouTube more generally, must be viewed in the context of the campaigns and organizations attempting to engage in partisan mobilization. YouTube provides additional tools for parties and political organizations, but its influence is often overstated when academics and commentators focus on the technology in the absence of the organizations that use it
Argument (complex analysis · Context (archaeology · Media studies · Panopticon · Political economy · Political science · Politics · Public relations · Sociology · Transformative learning · History · Law · Media Studies and Communication · Rhetoric and Communication Studies · Social Media and Politics
Social Science Research Methods in Internet Time
Retooling Politics
What makes a video go viral? An analysis of emotional contagion and Internet memes
Online Political Mobilization from the Advocacy Group's Perspective
Directing the Dialogue
Audience Gatekeeping in der Wirtschaftskommunikation
Many Sources, One Message
L’arme électorale des vidéos politiques en ligne. Contenus et viralité de la chaîne YouTube « Ridicule TV » dans la campagne présidentielle française de 2017
Digital Media and Political Participation
Authenticity and Carrier Agents
The Internet and American Political Campaigns
Discursive Power in Contemporary Media Systems
Four Functions of Digital Tools in Election Campaigns
What Drives Politicians' Online Popularity? An Analysis of the 2010 U.S. Midterm Elections
Open Source Political Community Development
Posting about politics
Politics as Usual? When and Why Traditional Actors Often Dominate YouTube Campaigning
His Lips Are Moving
Substance and Symbolism
Occupy Online
Disinformation and the Structural Transformations of the Public Arena
Flow, Diversity, Form, and Influence of Political Talk in Social-Media-Based Public Forums
| Unique citing works | 22 |
|---|---|
| Citations per year | 1,38 |
| Citation span | 2010 - 2022 (13) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 21 |