Politics as Usual? When and Why Traditional Actors Often Dominate YouTube Campaigning
Bibliographic Data
| ID | 12972180 |
|---|---|
| Authors | Travis N Ridout (0000-0003-3268-4358, Russian State Agrarian Correspondence University, corresponding author), Erika Franklin Fowler (0000-0003-3141-572X), John Branstetter, Porismita Borah (0000-0002-1140-4233) |
| Year | 2015 |
| Volume | 12 |
| Issue | 3 |
| Pages | 237-251 |
| Publication date | 2015-05-18 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Information Technology & Politics (JOURNAL) |
| Journal identifiers | ISSN: 1933-169X • E-ISSN: 1933-1681 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/19331681.2015.1050750 |
| OpenAlex | W1752648471 |
| Language | EN |
| Citations received | 16 |
| References cited | 34 |
This research explores the extent to which YouTube helps democratize campaigns by allowing nontraditional political actors to be heard. We examine political advertisements posted on YouTube in races for the U.S. Senate in 2010. We find that ads posted by citizens and quasi-political organizations are viewed just as often as ads sponsored by some traditional electoral actors, such as parties and interest groups, but that ads sponsored by candidates are most likely to be viewed. However, news media coverage of ads posted online by nontraditional actors is dwarfed by coverage of traditional television advertisements
Advertising · Business · Media studies · Political advertising · Political science · Politics · Public relations · Sociology · Law · Media Influence and Politics · Media Studies and Communication · Social Media and Politics
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Social Media, Echo Chambers, and Political Polarization
Broadcasting the Movement and Branding Political Microcelebrities
The Image of the Urban People
Misinformation, Risk Perceptions, and Intention to Seek Information About Masks
The Influence of Goals and Timing
Who is the agenda setter? Examining the intermedia agenda-setting effect between Twitter and newspapers
Positioning a Personal Political Brand on YouTube with Points of Different Visual Storytelling
Injecting Disinfectants to Kill the Virus
Engagement with candidate posts on Twitter, Instagram, and Facebook during the 2019 election
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Television vs. YouTube
YouTube as Alternative Television in Russia
Negative Sentiment and Congressional Cue-Taking on Social Media
Split Feelings
The Nature and Origins of Mass Opinion
Campaigning Oniline
The Myth of Digital Democracy
The Wealth of Networks
Politics As Usual, or Politics Unusual? Position Taking and Dialogue on Campaign Websites in the 2002 U.S. Elections
Toward a Theory of Press-State Relations in the United States
The Spectacle of U.S. Senate Campaigns
Consumer Demand for Cynical and Negative News Frames
Congressional Candidates' Use of YouTube in 2008
Supporting Research Data Collection from YouTube with TubeKit
Macaca Moments Reconsidered
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Agenda Setting and the Blogosphere
The Web 2.0 Election
Evolution of Online Campaigning
From “Public Journalism” to the “Public's Journalism”? Rhetoric and reality in the discourse on weblogs
Normalization 2.0
Deep Democracy, Thin Citizenship
Local Television and Newspaper Coverage of Political Advertising
Negative, Angry, and Ubiquitous
The Sidetracked 2008 YouTube Senate Campaign
Mapping the blogosphere
Normalising or Equalising Party Competition? Assessing the Impact of the Web on Election Campaigning
Free Advertising
Two Explanations for Negativity Effects in Political Behavior
The Mass Media and American Politics
| Unique citing works | 16 |
|---|---|
| Citations per year | 2 |
| Citation span | 2018 - 2024 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 16 |