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Porismita Borah

Biographic Data

ID316703
NAMEPorismita Borah
GIVEN NAMESPorismita
FAMILY NAMEBorah
SIGNATUREBORAH P
AFFILIATIONSWashington State University
ORCID0000-0002-1140-4233
VERIFIEDYes
TOTAL WORKS69
TOTAL CITATIONS428
AUTHOR COUNT69
EDITOR COUNT0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2026
H-INDEX8
  • Cross-platformization: How U.S. right-leaning media curate their posts on Twitter and Truth Social

    Open Access•Josephine Lukito, Yini Zhang et al.•ARTICLE•New Media & Society•2026

    This study examines how seven right-leaning media organizations utilize cross-platformization strategies to reach audiences across multiple platforms; in this case, Twitter and Truth Social. Focusing on both content volume and story packaging, we collect right-leaning media organizations’ social media posts and content from the 2022 U.S. midterm election. Combining computational and qualitative methods, we find that outlets posted only a small sh…

  • Virtual Reality Experiences on Motivation to Seek Information of Refugees: Moderating Effects of Prejudice and Religiosity

    Yoon Joo Lee, Porismita Borah et al.•ARTICLE•Journal of Intercultural…•2026

    Using an experimental design, the current study explored the relationship between religiosity, prejudice towards refugees, and Virtual Reality (VR) in evoking sympathy, leading to information-seeking intentions about refugees. Results showed that less religious participants with a positive view of refugees felt heightened sympathy via VR. Conversely, highly religious individuals with low positive refugee perceptions found VR more sympathetic than…

  • The Effects of Generative AI in News on Media Credibility and Selectivity: Evidence from a Conjoint Experiment in Chile

    Open Access•Sebastián Valenzuela, Ingrid Bachmann et al.•ARTICLE•Digital Journalism•2026

  • News-Finds-Me Perception, Substance Use Misinformation Beliefs, and Nonmedical Prescription Drug Use: The Moderating Effect of Gender

    Hae Yeon Seo, Porismita Borah et al.•ARTICLE•Substance Use & Misuse•2025

    Background: The inappropriate use of medications prescribed by physicians is complicated by the presence of misinformation and disinformation about substances, shaping attitudes, behaviors, and perceptions around the use of substances. Objectives: This study aims to explore the associations among “news-finds-me” (NFM) perceptions, substance misinformation beliefs, and nonmedical prescription drug use, with particular attention to how these associ…

  • Credibility Perceptions of Information and Vaccine Intention: The Role of Collective Vs. Individual Framing Messages

    Porismita Borah•ARTICLE•Health Communication•2025

    After four years into the pandemic, we know that COVID-19 vaccines are effective, and it is crucial to increase public compliance with getting the COVID-19 vaccines. The current study examines the interplay of credibility perceptions, perceived benefits, and two different types of vaccine promotion messages: individual versus collective. Data was collected using an online randomized experiment. Findings demonstrated that individual versus collect…

  • Unintentional Encounters: Unraveling the Relationships Between Incidental News Exposure, Cognitive Elaboration, Digital Affordances, and Factual Knowledge

    Yan Su, Chen Luo et al.•ARTICLE•Health Communication•2025

    In an increasingly saturated news environment, individuals often encounter information through incidental news exposure (INE). Drawing upon a refined cognitive mediation model, this study employs a two-wave panel survey to examine the relationship between social media INE and factual knowledge about COVID-19. While INE was not directly associated with factual knowledge, it demonstrated a positive indirect association with it through cognitive ela…

  • If it Bleeds, it Doesn’t Lead: Emotional Appeals and Engagement in Immigration and Election Conversations on Twitter

    Itai Himelboim, Porismita Borah et al.•ARTICLE•Journal of Broadcasting &…•2025

    The use of emotional appeals in political conversations can be an effective strategy to trigger short-term engagement but also result in detrimental societal outcomes as alienation, polarization, and extremism. Whereas scholars examined different individual types of emotional appeals, this study proposes a multifaceted approach to understanding emotional appeals. It applies computational methods to extract tone, discrete emotions and topic modeli…

  • Second-level agenda-setting effects of news media and public policy on social media discourse across platforms: Immigration during the Covid-19 pandemic in the U.S

    Jisoo Kim, Yini Zhang et al.•ARTICLE•Information Communication & Society•2025

    Integrating intermedia, second-level agenda-setting, and cross-platform research, this study examines the role of news media attention and public policy decisions in driving the salience of issue attributes on multiple social media platforms. We collected three immigration-related datasets (i.e., social media posts, news media headlines, and policy documents covering the first year of the COVID-19 pandemic that also marked the last year of the Tr…

  • Does news literacy help combat misinformation? The interplay of news literacy, political ideology, and ideological media use on Covid-19 misperceptions

    Jianing Li, Porismita Borah et al.•ARTICLE•Information Communication & Society•2025

    The COVID-19 pandemic heightened the urgency of working across lines of political difference to combat misinformation. This paper asks: Does having news literacy matter in reducing misperceptions, and importantly, for whom does having news literacy matter? Using a national survey of US adults (N = 1700) that included the largest set of COVID-19-related misperceptions examined to date (k = 84), we tested how the effects of news literacy on misperc…

  • Candidates Be Posting: Multi-Platform Strategies and Partisan Preferences in the 2022 U.S. Midterm Elections

    Open Access•Josephine Lukito, Maggie Macdonald et al.•ARTICLE•Social Media + Society•2025•References: 31

    In this multi-platform, comparative study, we analyze social media messages from political candidates ( N = 1,517) running for Congress during the 2022 U.S. Midterm election. We collect data from seven social media platforms: Facebook, Twitter, Truth Social, Gettr, Instagram, YouTube, and Rumble over the 4 weeks before and after election day. With this unique dataset of posts, we apply computational methods to identify messages that sought to mob…

  • Using computational methods to examine the framing of China in Latin America

    Itai Himelboim, Guy J Golan et al.•ARTICLE•Journal of Information Technology…•2025•References: 40

  • Populism, Community-Based Inequalities, and Public Health Policies: How Did Populist Attitudes Determine the Covid-19 Preventive Policy Support in Different Local Socioeconomic and Health Contexts

    Open Access•Tomoko Okada, Liwei Shen et al.•ARTICLE•International Journal of Public…•2025•References: 10

    Regardless of country, populist attitudes can better explain voting behavior and attitude formation toward social issues than party identification and political ideology. Nonetheless, despite the increased attention to rural/urban divides and diverse living experiences in each community, it has not been sufficiently uncovered how contextual factors, including local socioeconomic and health disparities, can moderate the roles of populist attitudes…

  • Narrative versus statistical messages: The interplay of perceived susceptibility and misperceptions on vaccine intention

    Open Access•Porismita Borah, Xizhu Xiao et al.•ARTICLE•Current Psychology•2024

  • Misinformation, Risk Perceptions, and Intention to Seek Information About Masks: The Moderating Roles of Gender and Reflective Judgment

    Porismita Borah, Sojung Claire Kim et al.•ARTICLE•Health Communication•2024

    The current study has three main purposes: to examine 1) the impact of theory-driven corrective messages using individual vs. collective frames on information-seeking intention 2) the mediating role of risk perceptions and 3) the moderating role of reflection and gender. Our findings from a randomized experimental study and Hayes' moderated, moderated mediation model show collective frames were associated with high-risk perceptions among women, w…

  • Red Media vs. Blue Media: Social Distancing and Partisan News Media Use during the Covid-19 Pandemic

    Porismita Borah, Shreenita Ghosh et al.•ARTICLE•Health Communication•2024

    Political polarization surrounding the COVID-19 health crisis has been on the rise since the beginning of the pandemic. We combine prior research on motivated reasoning, selective exposure, and news framing to understand the association between partisan media use and social distancing behavior related to COVID-19. To do so, we collected media content data and national survey data during the onset of the pandemic. We employed structural topic mode…

  • Accidently acquired? Examining the conditional indirect effects of social media incidental news exposure on knowledge of Covid-19

    Open Access•Yan Su, Haihu Fu et al.•ARTICLE•Computers in Human Behavior•2024

  • Information seeking about vaccines: Institutional trust, perceived benefits, and individual vs. collective frames

    Porismita Borah, Xizhu Xiao et al.•ARTICLE•Communication Quarterly•2024

    Despite robust scientific and medical consensus on vaccine effectiveness, many people remain hesitant to get vaccinated against life-threatening diseases. Considering the importance of information seeking in a misinformation-filled landscape to make critical decisions such as vaccination behavior, we set out to understand information seeking intention about vaccines. Using COVID-19 vaccines as the context, we conducted an experiment to examine th…

  • ‘Think global, act local’: How #MeToo hybridized across borders and platforms for contextual relevance

    J Suk, Yibing Sun et al.•ARTICLE•Information Communication & Society•2024

    Beyond a consciousness-raising hashtag, #MeToo has become a transnational movement, crossing the borders of many societies. However, outsized attention has been paid to the manifestations of #MeToo in the US and on Twitter when the reach of this movement was not restricted to a single country, language, or platform. Drawing from the concept of hybridization, we seek to understand how the uses of #MeToo are contextualized across cultures, language…

  • Learning about climate change with algorithmic news? A two-wave panel study examining the role of “news-finds-me” perception

    Open Access•Yan Su, Chen Luo et al.•ARTICLE•Journal of Computer-Mediated…•2024•Cited by: 3•References: 9

    In an ambient news environment, people often believe that they can be well-informed without actively seeking news, resulting in the “news-finds-me” (NFM) perception. Leveraging a two-wave panel survey in China (W1N = 1,465; W2N = 1,015), we examined the impact of the NFM perception on climate change knowledge. Findings showed that NFM did not influence climate change knowledge, while algorithmic news attitude (ANA) played a mediating role. Specif…

  • Does the Losing Side Lose the Democratic Faith? Partisan Media Flow and Democratic Values During the 2020 U.S. Presidential Election

    Yiming Wang, Porismita Borah et al.•ARTICLE•Political Communication•2024•References: 11

  • Social media symbiosis: Understanding the dynamics of online political persuasion in social media ecologies

    Open Access•Beatriz Jordá, Manuel Goyanes et al.•ARTICLE•Journalism•2024•Cited by: 2•References: 6

    Research has noted that political content on social media, both accurate and fake, may lead users to reconsider their political opinions and be persuaded. This study contributes to this topic by examining how political attitude change in social media unfolds according to users’ perceptions. Our findings, based on in-depth interviews with 30 Spanish social media users, show how the centrality of social media in citizens’ everyday life nudges them …

  • VR technology and humanitarian crisis: Political ideology and the intention to donate in the case of the Syrian refugee crisis

    Open Access•Porismita Borah, Bimbisar Irom et al.•ARTICLE•New Media & Society•2024•References: 6

    Scholars have studied the role of technology in humanitarian crises and have noted an increase in positive attitudes and behavior. Of interest to us is Virtual Reality (VR). We set out to understand the role of VR technology and its relationships with empathy, sympathy, and donation intention in case of the Syrian refugee crisis. We conducted two experimental studies to examine these relationships, where participants watched “Clouds Over Sidra” a…

  • Slant, Extremity, and Diversity: How the Shape of News Use Explains Electoral Judgments and Confidence

    Open Access•Yiming Wang, Sang Jung Kim et al.•ARTICLE•Public Opinion Quarterly•2024•Cited by: 2•References: 41

    The 2020 election and its aftermath present an opportunity to understand how audiences’ changing news consumption patterns within an expanded, digitized, and polarized media environment shape electoral judgments. This paper introduces measures that capture individuals’ partisan slant, partisan extremity, and overall diversity of news media use to understand how people interact with the contemporary news ecology. The measures combine self-reported…

  • The Rohingya Refugee Crisis: A Social Semiotic Study of Visuals in The New York Times and The Washington Post

    Open Access•Bimbisar Irom, Porismita Borah et al.•ARTICLE•Journalism & Mass Communication…•2023

    In this social semiotic analysis, we examined visuals of Rohingya refugees in two U.S. newspapers: The New York Times and The Washington Post. We identified prominent tropes and themes exemplifying those tropes. Visuals connoted refugee vulnerability and subscribed to gender stereotypes. Media also leaned on familiar themes to translate “distant suffering.” Our study has addressed the urgent need to bridge academic/critical work on journalism and…

  • Message framing and Covid-19 vaccination intention: Moderating roles of partisan media use and pre-attitudes about vaccination

    Open Access•Porismita Borah•ARTICLE•Current Psychology•2023

Next
  • Conceptual Issues in Framing Theory: A Systematic Examination of a Decade's Literature

    Open Access•Porismita Borah•ARTICLE•Journal of Communication•2011•Cited by: 209•References: 36

    Journal Article Conceptual Issues in Framing Theory: A Systematic Examination of a Decade's Literature Get access Porismita Borah Porismita Borah 1School of Journalism & Mass Communication, University of Wisconsin-Madison, Madison, WI 53726, USA Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 61, Issue 2, April 2011, Pages 246–263, https://doi.org/10.1111/j.1460-2466.2011.01539.x Published…

  • A New Space for Political Behavior: Political Social Networking and its Democratic Consequences

    Open Access•Leticia Bode, Emily K Vraga et al.•ARTICLE•Journal of Computer-Mediated…•2013•Cited by: 65•References: 18

    Social networking sites (SNS) currently boast more than half a billion active users worldwide, the majority of which are young people. With notable exceptions, few studies have ventured into the growing political realm that exists on these sites. This study expands research on SNS by examining both what encourages people to express themselves politically in this realm, and what effects such expression may have on classic questions of political pa…

  • Interactions of News Frames and Incivility in the Political Blogosphere: Examining Perceptual Outcomes

    Porismita Borah•ARTICLE•Political Communication•2013•Cited by: 33•References: 65

    The anonymity and flexibility of the online world allows the free expression of views. This same anonymity and unconstrained expression can initiate uncivil debate. The political blogosphere is thus replete with uncivil discussions and becomes an apt context to examine the influence of incivility on news frames. Moreover, although there is an increasingly growing literature on framing, few have examined framing effects in the contemporary media l…

  • Political Facebook use: Campaign strategies used in 2008 and 2012 presidential elections

    Porismita Borah•ARTICLE•Journal of Information Technology…•2016•Cited by: 20•References: 36

    Although there is increasing research about the influence of political use of social networking sites on audience members, few studies have examined the content in candidates’ pages on these sites. To fully comprehend the impact of these online political messages, an analysis of the messages themselves is fundamental. The present study uses theoretical concepts from functional theory, political advertising, emotional appeals, and social endorseme…

  • What do we (not) know about demand-side populism? A systematic literature review on populist attitudes

    Open Access•Hugo Marcos-Marne, Homero Gil De Zúñiga et al.•ARTICLE•European Political Science•2022•Cited by: 19•References: 60

    Research on populist attitudes has bloomed in recent years, especially among political science and communication scholars. While this trend is undoubtedly positive to unravel what the causes and consequences of individuals’ populism are, rapid accumulation of knowledge is also challenging, as numerous articles are published simultaneously using diverse theoretical, methodological, and data strategies. This systematic literature review considers a…

  • Emerging communication technology research: Theoretical and methodological variables in the last 16 years and future directions

    Open Access•Porismita Borah•ARTICLE•New Media & Society•2015•Cited by: 10•References: 10

    It is beneficial to reflect on the research literature of emerging communication technology and what has been studied so far, given the rapid growth of this area of research. This study conducted a content analysis of the published literature related to emerging communication technology over a period of 16 years from 1998 to 2013. An exhaustive sample was gathered using two methods of sampling: all Institute for Scientific Information (ISI)-liste…

  • The Hyperlinked World: A Look at How the Interactions of News Frames and Hyperlinks Influence News Credibility and Willingness to Seek Information

    Open Access•Porismita Borah•ARTICLE•Journal of Computer-Mediated…•2014•Cited by: 9•References: 20

    Prior research has identified the influence of using hyperlinks in online information gathering. This study attempts to understand first, how hyperlinks can influence individuals' perceptions of news credibility and information-seeking behavior. Second, the paper extends previous research by examining the interaction of hyperlinks with the content of the story. In doing so, the paper examines the influence of hyperlinks on news frames. The data f…

  • Who is the agenda setter? Examining the intermedia agenda-setting effect between Twitter and newspapers

    Yan Su, Porismita Borah•ARTICLE•Journal of Information Technology…•2019•Cited by: 8•References: 30

    The purpose of this study is to explore the intermedia influence between Twitter’s and newspapers’ agendas on the topic of climate change. Accordingly, using President Trump’s announcement of withdrawing the U.S. from the Paris Agreement as a dividing point, we compare the agendas on Twitter and newspapers before and after the announcement, analyzing rank-order and cross-lagged correlations between both platforms. Results suggest that newspapers …

  • Injecting Disinfectants to Kill the Virus: Media Literacy, Information Gathering Sources, and the Moderating Role of Political Ideology on Misperceptions about Covid-19

    Porismita Borah, Erica Weintraub Austin et al.•ARTICLE•Mass Communication & Society•2022•Cited by: 6•References: 14

    Fake information about COVID-19 continues to circulate widely, including false causes and cures. The current study examined the (a) relationship between information gathering sources and misperceptions; (b) association between literacy variables and misperceptions; and (c) the moderating role of political ideology on these relationships. Conservative ideology, younger age, conservative media use, information gathering from social media, and infor…

  • News Framing of the Rohingya Crisis: Content Analysis of Newspaper Coverage from Four Countries

    Bimbisar Irom, Porismita Borah et al.•ARTICLE•Journal of Immigrant & Refugee…•2022•Cited by: 5•References: 54

    The study examines prominent news frames, sources, and refugee characteristics present in coverage of the under-reported Rohingya refugee crisis across newspapers from four nations. Findings show victim, thematic, and administrative frames were most commonly used. Politicians, international organizations, and NGOs were dominant sources, while nationality, age, and gender were frequently used refugee characteristics. Findings suggest positive prac…

  • Television vs. YouTube: Political advertising in the 2012 presidential election

    Porismita Borah, Erika Franklin Fowler et al.•ARTICLE•Journal of Information Technology…•2018•Cited by: 5•References: 31

    Few studies have examined political content on YouTube, especially in comparison to the traditional television spots. Relying on both audience- and platform-based theories, we develop expectations of differences in content between political ads posted online and aired on television. We use content analysis to compare both online political ads and televised political ads from the 2012 presidential campaign, relying upon data from YouTube and the W…

  • To Donate or Not To Donate: Visual Framing of the Rohingya Refugees, Attitude Towards Refugees and Donation Intentions

    Open Access•Porismita Borah, Bimbisar Irom•ARTICLE•Journal of Refugee Studies•2021•Cited by: 4•References: 23

    Visual representations of refugees likely have a determinative function in the ways policies are written and aid is dispensed for crises resolution efforts. We use theoretical concepts from the visual framing literature and two studies—a content analysis and an experiment—to examine the effects of six visual frames. We study the content of newspapers from four countries for the following visual frames: ‘individual’, ‘massified’, ‘mother and child…

  • Politics as Usual? When and Why Traditional Actors Often Dominate YouTube Campaigning

    Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•Journal of Information Technology…•2015•Cited by: 4•References: 17

    This research explores the extent to which YouTube helps democratize campaigns by allowing nontraditional political actors to be heard. We examine political advertisements posted on YouTube in races for the U.S. Senate in 2010. We find that ads posted by citizens and quasi-political organizations are viewed just as often as ads sponsored by some traditional electoral actors, such as parties and interest groups, but that ads sponsored by candidate…

  • Causes and Consequences of Selective Exposure Among Political Blog Readers: The Role of Hostile Media Perception in Motivated Media Use and Expressive Participation

    Porismita Borah, Kjerstin Thorson et al.•ARTICLE•Journal of Information Technology…•2015•Cited by: 4•References: 27

    Concerns about selective exposure to partisan information have become a mainstay for scholars of political communication in the changing media environment. This study draws on a survey of a unique population—readers of political blogs—to explore the relationship between perceptions of mainstream media bias (as hostile media perception) and selective exposure to media sources that provide like-minded information as well as social support. We find …

  • Hearing and Talking to the Other Side: Antecedents of Cross-Cutting Exposure in Adolescents

    Porismita Borah, Stephanie Edgerly et al.•ARTICLE•Mass Communication & Society•2013•Cited by: 4•References: 34

    Although scholars have enthusiastically examined the outcomes of cross-cutting exposure, few studies have explored its antecedents. Moreover, most studies have attended to adults. But it is during adolescence and early adulthood that citizens are most likely to be socialized into valuing and engaging in heterogeneous discussion. The present study employs a panel survey of American adolescents, age 12 to 17, to examine the predictive power of home…

  • Learning about climate change with algorithmic news? A two-wave panel study examining the role of “news-finds-me” perception

    Open Access•Yan Su, Chen Luo et al.•ARTICLE•Journal of Computer-Mediated…•2024•Cited by: 3•References: 9

    In an ambient news environment, people often believe that they can be well-informed without actively seeking news, resulting in the “news-finds-me” (NFM) perception. Leveraging a two-wave panel survey in China (W1N = 1,465; W2N = 1,015), we examined the impact of the NFM perception on climate change knowledge. Findings showed that NFM did not influence climate change knowledge, while algorithmic news attitude (ANA) played a mediating role. Specif…

  • You are a disgrace and traitor to our country”: Incivility against “The Squad” on Twitter

    Open Access•Porismita Borah, Kate Keib et al.•ARTICLE•Internet Research•2022•Cited by: 3•References: 9

    Purpose For many, the sole source for news content is social media, where passionate opinions are posted at an alarming speed. These opinions can cross the line from differing opinions shared in a public forum onto uncivil dialogue and even hate speech. Such online discourse threatens democratic values and creates a hostile environment. The purpose of this paper is to examine such incivility using the case of four congresswomen known as “The Squa…

  • Social media symbiosis: Understanding the dynamics of online political persuasion in social media ecologies

    Open Access•Beatriz Jordá, Manuel Goyanes et al.•ARTICLE•Journalism•2024•Cited by: 2•References: 6

    Research has noted that political content on social media, both accurate and fake, may lead users to reconsider their political opinions and be persuaded. This study contributes to this topic by examining how political attitude change in social media unfolds according to users’ perceptions. Our findings, based on in-depth interviews with 30 Spanish social media users, show how the centrality of social media in citizens’ everyday life nudges them …

  • Slant, Extremity, and Diversity: How the Shape of News Use Explains Electoral Judgments and Confidence

    Open Access•Yiming Wang, Sang Jung Kim et al.•ARTICLE•Public Opinion Quarterly•2024•Cited by: 2•References: 41

    The 2020 election and its aftermath present an opportunity to understand how audiences’ changing news consumption patterns within an expanded, digitized, and polarized media environment shape electoral judgments. This paper introduces measures that capture individuals’ partisan slant, partisan extremity, and overall diversity of news media use to understand how people interact with the contemporary news ecology. The measures combine self-reported…

  • What do 5G networks, Bill Gates, Agenda 21, and QAnon have in common? Sources, distribution, and characteristics

    Open Access•Itai Himelboim, Porismita Borah et al.•ARTICLE•New Media & Society•2023•Cited by: 2•References: 12

    Mounting uncertainties regarding the coronavirus disease (COVID-19) pandemic and the popularity of social media created fertile grounds for conspiracy theories to flourish, leading to a global “infodemic.” We examine information sources used to support five popular COVID-19-related conspiracy theories on Twitter to identify (1) their primary building blocks, (2) similarities and dissimilarities across COVID-19 conspiracy theories, and (3) the rel…

  • No Reason[.] [I]t /Should/ Happen here”: Analyzing Flynn’s Retroactive Doublespeak During a QAnon Event

    Josephine Lukito, Jacob Gursky et al.•ARTICLE•Political Communication•2023•Cited by: 2•References: 6

    As digitally organized, conspiratorial extremist groups gain more attention in the United States, researchers face increasing calls to better understand their in-group and out-group communication strategies. Using the QAnon conspiracy community as a case study, we use data from news coverage, social media, and ethnographic field work surrounding a prominent QAnon conference to analyze the uptake and aftermath of a controversial comment made by a …

  • From Weinstein to Kavanaugh: Shifting coverage of sexual violence and the #MeToo movement across U.S. news media

    Min-Hsin Su, J Suk et al.•ARTICLE•Communication Monographs•2023•Cited by: 2•References: 25

    This study explores the framing strategies and language features of U.S. news coverage surrounding sexual violence and gender issues across the ideological media spectrum at two pivotal phases of the #MeToo movement: (1) during its initial rise as a hashtag-driven social movement in 2017 and (2) during the Kavanaugh nomination and confirmation in 2018. Using structural topic modeling, community detection, and feature extraction, we reveal a heigh…

  • The Contexts of Political Participation: The Communication Mediation Model Under Varying Structural Conditions of the Public Sphere

    Open Access•Porismita Borah, Matthew Barnidge et al.•ARTICLE•The International Journal of…•2021•Cited by: 2•References: 17

    The communication mediation model asserts that the effects of news use on political participation are mostly indirect, mediated through discussion. Recent research has shown that this mediation process is stronger in countries where freedom of the press and expression are also greater. Relying on data collected during election cycles in seventeen countries between 2013 and 2018, we examine how additional country-level factors, including political…

  • Framing overseas Chinese students: A comparative analysis of newspaper coverage in mainland China, U.S., and Hong Kong

    Open Access•Yan Su, Porismita Borah•ARTICLE•International Communication Gazette•2019•Cited by: 2•References: 26

    Within the theoretical framework of framing, this study comparatively content analyzed the portrayals of overseas Chinese students in five newspapers of mainland China, U.S., and Hong Kong. The primary findings reveal that mainland Chinese media favored to frame overseas Chinese students as victims and patriots, while the U.S. and Hong Kong medias framed them as of liberalists and education seekers. Findings also revealed nuances among different …

  • Feminism Not for All? The Discourse Around White Feminism Across Five Social Media Platforms

    Open Access•Porismita Borah, Shreenita Ghosh et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 72

    BIPOC scholars have criticized that feminism and feminist activism have often failed to include race, class, and intersectional identities in the feminist agenda. Using theoretical concepts from framing, rhetoric, and cross-platform activism, we examine (a) the discourse in social media posts around white feminism and (b) the platform differences of this content across five different social media platforms: Twitter, Facebook, Instagram, Reddit, a…

  • Message Design Strategies to Raise Public Awareness of Social Determinants of Health and Population Health Disparities

    Open Access•Jeff Niederdeppe, Q LISA BU et al.•ARTICLE•Milbank Quarterly•2008

    Context: Raising public awareness of the importance of social determinants of health (SDH) and health disparities presents formidable communication challenges. Methods: This article reviews three message strategies that could be used to raise awareness of SDH and health disparities: message framing, narratives, and visual imagery. Findings: Although few studies have directly tested message strategies for raising awareness of SDH and health dispar…

  • Youtube and Proposition 8: A case study in video activism

    Kjerstin Thorson, Brian Ekdale et al.•ARTICLE•Information Communication & Society•2010

    The present study uses California's Proposition 8 campaign as a case study for an exploratory investigation of video activism online. We conducted a content analysis of a sample of Proposition 8 videos drawn at random from the results of a keyword search of YouTube. Main findings from the analysis (N = 801) show that a majority of the videos were made up of original content and took a position against Proposition 8. The results also show that vid…

  • Conceptual Issues in Framing Theory: A Systematic Examination of a Decade's Literature

    Open Access•Porismita Borah•ARTICLE•Journal of Communication•2011•Cited by: 209•References: 36

    Journal Article Conceptual Issues in Framing Theory: A Systematic Examination of a Decade's Literature Get access Porismita Borah Porismita Borah 1School of Journalism & Mass Communication, University of Wisconsin-Madison, Madison, WI 53726, USA Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 61, Issue 2, April 2011, Pages 246–263, https://doi.org/10.1111/j.1460-2466.2011.01539.x Published…

  • Hearing and Talking to the Other Side: Antecedents of Cross-Cutting Exposure in Adolescents

    Porismita Borah, Stephanie Edgerly et al.•ARTICLE•Mass Communication & Society•2013•Cited by: 4•References: 34

    Although scholars have enthusiastically examined the outcomes of cross-cutting exposure, few studies have explored its antecedents. Moreover, most studies have attended to adults. But it is during adolescence and early adulthood that citizens are most likely to be socialized into valuing and engaging in heterogeneous discussion. The present study employs a panel survey of American adolescents, age 12 to 17, to examine the predictive power of home…

  • A New Space for Political Behavior: Political Social Networking and its Democratic Consequences

    Open Access•Leticia Bode, Emily K Vraga et al.•ARTICLE•Journal of Computer-Mediated…•2013•Cited by: 65•References: 18

    Social networking sites (SNS) currently boast more than half a billion active users worldwide, the majority of which are young people. With notable exceptions, few studies have ventured into the growing political realm that exists on these sites. This study expands research on SNS by examining both what encourages people to express themselves politically in this realm, and what effects such expression may have on classic questions of political pa…

  • Interactions of News Frames and Incivility in the Political Blogosphere: Examining Perceptual Outcomes

    Porismita Borah•ARTICLE•Political Communication•2013•Cited by: 33•References: 65

    The anonymity and flexibility of the online world allows the free expression of views. This same anonymity and unconstrained expression can initiate uncivil debate. The political blogosphere is thus replete with uncivil discussions and becomes an apt context to examine the influence of incivility on news frames. Moreover, although there is an increasingly growing literature on framing, few have examined framing effects in the contemporary media l…

  • Does It Matter Where You Read the News Story? Interaction of Incivility and News Frames in the Political Blogosphere

    Open Access•Porismita Borah•ARTICLE•Communication Research•2014

    The political blogosphere is replete with uncivil discussions and is apt to examine the influence of incivility on news frames. The present study brings in literature from incivility and framing effects and uses two experiments to examine the influence of incivility on news frames for democratic outcomes such as willingness to participate, online participation, openmindedness, and attitude certainty. Primary findings indicate the detrimental effe…

  • The Hyperlinked World: A Look at How the Interactions of News Frames and Hyperlinks Influence News Credibility and Willingness to Seek Information

    Open Access•Porismita Borah•ARTICLE•Journal of Computer-Mediated…•2014•Cited by: 9•References: 20

    Prior research has identified the influence of using hyperlinks in online information gathering. This study attempts to understand first, how hyperlinks can influence individuals' perceptions of news credibility and information-seeking behavior. Second, the paper extends previous research by examining the interaction of hyperlinks with the content of the story. In doing so, the paper examines the influence of hyperlinks on news frames. The data f…

  • Politics as Usual? When and Why Traditional Actors Often Dominate YouTube Campaigning

    Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•Journal of Information Technology…•2015•Cited by: 4•References: 17

    This research explores the extent to which YouTube helps democratize campaigns by allowing nontraditional political actors to be heard. We examine political advertisements posted on YouTube in races for the U.S. Senate in 2010. We find that ads posted by citizens and quasi-political organizations are viewed just as often as ads sponsored by some traditional electoral actors, such as parties and interest groups, but that ads sponsored by candidate…

  • Causes and Consequences of Selective Exposure Among Political Blog Readers: The Role of Hostile Media Perception in Motivated Media Use and Expressive Participation

    Porismita Borah, Kjerstin Thorson et al.•ARTICLE•Journal of Information Technology…•2015•Cited by: 4•References: 27

    Concerns about selective exposure to partisan information have become a mainstay for scholars of political communication in the changing media environment. This study draws on a survey of a unique population—readers of political blogs—to explore the relationship between perceptions of mainstream media bias (as hostile media perception) and selective exposure to media sources that provide like-minded information as well as social support. We find …

  • Emerging communication technology research: Theoretical and methodological variables in the last 16 years and future directions

    Open Access•Porismita Borah•ARTICLE•New Media & Society•2015•Cited by: 10•References: 10

    It is beneficial to reflect on the research literature of emerging communication technology and what has been studied so far, given the rapid growth of this area of research. This study conducted a content analysis of the published literature related to emerging communication technology over a period of 16 years from 1998 to 2013. An exhaustive sample was gathered using two methods of sampling: all Institute for Scientific Information (ISI)-liste…

  • Political Facebook use: Campaign strategies used in 2008 and 2012 presidential elections

    Porismita Borah•ARTICLE•Journal of Information Technology…•2016•Cited by: 20•References: 36

    Although there is increasing research about the influence of political use of social networking sites on audience members, few studies have examined the content in candidates’ pages on these sites. To fully comprehend the impact of these online political messages, an analysis of the messages themselves is fundamental. The present study uses theoretical concepts from functional theory, political advertising, emotional appeals, and social endorseme…

  • Addressing Theoretical and Methodological Challenges of Doing News Framing Analysis in the Contemporary Media Landscape

    Porismita Borah•CHAPTER•Doing News Framing Analysis II•2018

    This chapter offers a conceptual framework for understanding the journalistic contribution to framing from within a cultural constructionist approach. In this conceptualization, framing devices and reasoning devices are presented as the building blocks of frames, and news values are perceived as their driving forces in the process of frame building. It is argued that, in the practice of news production, journalistic news values lead to cultural n…

  • The Importance of ‘Likes’: The Interplay of Message Framing, Source, and Social Endorsement on Credibility Perceptions of Health Information on Facebook

    Porismita Borah, Xizhu Xiao•ARTICLE•Journal of Health Communication•2018

    Online sources not only permeate the information-seeking environment of the younger generation, but also have profound influence in shaping their beliefs and behaviors. In this landscape, examining the factors responsible for credibility perceptions of online information is fundamental, particularly for health-related information. Using a 2 (frames: gain vs. loss) × 2 (source: expert vs. non-expert) × 2 (social endorsement: high vs. low) randomiz…

  • Television vs. YouTube: Political advertising in the 2012 presidential election

    Porismita Borah, Erika Franklin Fowler et al.•ARTICLE•Journal of Information Technology…•2018•Cited by: 5•References: 31

    Few studies have examined political content on YouTube, especially in comparison to the traditional television spots. Relying on both audience- and platform-based theories, we develop expectations of differences in content between political ads posted online and aired on television. We use content analysis to compare both online political ads and televised political ads from the 2012 presidential campaign, relying upon data from YouTube and the W…

  • Who is the agenda setter? Examining the intermedia agenda-setting effect between Twitter and newspapers

    Yan Su, Porismita Borah•ARTICLE•Journal of Information Technology…•2019•Cited by: 8•References: 30

    The purpose of this study is to explore the intermedia influence between Twitter’s and newspapers’ agendas on the topic of climate change. Accordingly, using President Trump’s announcement of withdrawing the U.S. from the Paris Agreement as a dividing point, we compare the agendas on Twitter and newspapers before and after the announcement, analyzing rank-order and cross-lagged correlations between both platforms. Results suggest that newspapers …

  • Framing overseas Chinese students: A comparative analysis of newspaper coverage in mainland China, U.S., and Hong Kong

    Open Access•Yan Su, Porismita Borah•ARTICLE•International Communication Gazette•2019•Cited by: 2•References: 26

    Within the theoretical framework of framing, this study comparatively content analyzed the portrayals of overseas Chinese students in five newspapers of mainland China, U.S., and Hong Kong. The primary findings reveal that mainland Chinese media favored to frame overseas Chinese students as victims and patriots, while the U.S. and Hong Kong medias framed them as of liberalists and education seekers. Findings also revealed nuances among different …

  • Self-presentation on Instagram and friendship development among young adults: A moderated mediation model of media richness, perceived functionality, and openness

    Open Access•Danielle Ka Lai Lee, Porismita Borah•ARTICLE•Computers in Human Behavior•2020

  • Covering #MeToo across the News Spectrum: Political Accusation and Public Events as Drivers of Press Attention

    Open Access•Shreenita Ghosh, Min-Hsin Su et al.•ARTICLE•The International Journal of…•2020•Cited by: 1•References: 28

    Garnering coverage across the political spectrum is a major challenge for burgeoning social movements. The #MeToo movement stands out due to the volume of attention it generated. Yet, it is unclear how news media across the partisan spectrum covered the movement using different sexual violence language markers, latent topic, and word choices and which accusations and events drove media attention. To examine this, we used Media Cloud to extract 17…

  • Do Norms Matter? Examining Norm-Based Messages in HPV Vaccination Promotion

    Xizhu Xiao, Porismita Borah•ARTICLE•Health Communication•2021

    This research examines the influence of norm-based messages (positively worded descriptive vs. negatively worded descriptive vs. injunctive vs. basic information) on intentions and risk perceptions about receiving human papillomavirus (HPV) vaccination among young adults aged 18-29. Results from an experiment show that compared to the basic information condition, additional exposure to injunctive normative messages increased intention to seek fur…

  • How do people learn about politics when inadvertently exposed to news? Incidental news paradoxical Direct and indirect effects on political knowledge

    Open Access•Homero Gil De Zúñiga, Porismita Borah et al.•ARTICLE•Computers in Human Behavior•2021

  • Social media filtering and democracy: Effects of social media news use and uncivil political discussions on social media unfriending

    Open Access•Manuel Goyanes, Porismita Borah et al.•ARTICLE•Computers in Human Behavior•2021

    In todays' progressively polarized society, social media users are increasingly exposed to blatant uncivil comments, dissonant views, and controversial news contents, both from their peers and the media organizations they follow. Recent scholarship on selective avoidance suggests that citizens when exposed to contentious stimuli tend to either neglect, avoid, or by-pass such content, a practice scholarly known as users' filtration tactics or unfr…

  • The dangers of blind trust: Examining the interplay among social media news use, misinformation identification, and news trust on conspiracy beliefs

    Open Access•Xizhu Xiao, Porismita Borah et al.•ARTICLE•Public Understanding of Science•2021

    Since the beginning of the COVID-19 pandemic, misinformation has been circulating on social media and multiple conspiracy theories have since become quite popular. We conducted a U.S. national survey for three main purposes. First, we aim to examine the association between social media news consumption and conspiracy beliefs specific to COVID-19 and general conspiracy beliefs. Second, we investigate the influence of an important moderator, social…

  • Media Exposure and Substance Use Increase during Covid-19

    Open Access•Ofer Amram, Porismita Borah et al.•ARTICLE•International Journal of…•2021

    Based on our findings, we recommend that media organizations should aim to reduce uncertainty and also provide positive coverage to counter the negative information associated with pandemics

  • The Relationship among Covid-19 Information Seeking, News Media Use, and Emotional Distress at the Onset of the Pandemic

    Open Access•Juwon Hwang, Porismita Borah et al.•ARTICLE•International Journal of…•2021

    Although several theories posit that information seeking is related to better psychological health, this logic may not apply to a pandemic like COVID-19. Given uncertainty inherent to the novel virus, we expect that information seeking about COVID-19 will be positively associated with emotional distress. Additionally, we consider the type of news media from which individuals receive information-television, newspapers, and social media-when examin…

Political science (55 works) · Psychology (44 works) · Social Media and Politics (39 works) · Sociology (39 works) · Social Psychology (36 works) · Misinformation and Its Impacts (30 works) · Politics (27 works) · Law (26 works) · Media studies (23 works) · Law (22 works)

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