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Social media symbiosis

Understanding the dynamics of online political persuasion in social media ecologies

Bibliographic Data

ID7477939
AuthorsBeatriz Jordá (0000-0003-2576-2426, Universidad Carlos III de Madrid, corresponding author), Manuel Goyanes (0000-0001-8329-0610, Universidad Carlos III de Madrid), Porismita Borah (0000-0002-1140-4233, Washington State University), Homero Gil De Zúñiga (0000-0002-4187-3604, Universidad de Salamanca)
Year2024
Volume26
Issue11
Pages2345-2363
Publication date2024-08-27
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism (JOURNAL)
Journal identifiersISSN: 1464-8849 • E-ISSN: 1741-3001
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14648849241272164
OpenAlexW4401916161
LanguageEN
Citations received2
References cited37

Research has noted that political content on social media, both accurate and fake, may lead users to reconsider their political opinions and be persuaded. This study contributes to this topic by examining how political attitude change in social media unfolds according to users’ perceptions. Our findings, based on in-depth interviews with 30 Spanish social media users, show how the centrality of social media in citizens’ everyday life nudges them into a persuasive relationship in these ecologies. We conceptualize this dynamic relationship as social media symbiosis , an analogy that draws on the biological concept of symbiosis, and that explains the characteristics of perceived online persuasion: (1) the primacy of social media persuasion over other information sources, (2) its gradual and evolutionary nature, and (3) the persuasive relationships in which users may engage: mutualism, in which both sender and receiver reciprocally benefit and persuade each other; and parasitism, in which fake news creators harmfully persuade receivers while benefitting. Our study contributes to extant literature by theorizing about the persuasive relationship in which users perceive to engage in social media, and the rationales that facilitate it

Dynamics (music · Persuasion · Political science · Politics · Social dynamics · Social media · Social science · Sociology · Media Studies and Communication · Misinformation and Its Impacts · Psychology · Social Media and Politics · Social Psychology

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    Open Access•Manuel Goyanes, Beatriz Jordá et al.•Social Science Quarterly•2025

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Unique citing works2
Citations per year2
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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