Personalization, social media, and voting
Effects of candidate self-personalization on vote intention
Datos Bibliográficos
| ID | 7501877 |
|---|---|
| Autores | Shannon C Mcgregor (0000-0002-3275-0397, The University of Texas at Austin, autor de correspondencia) |
| Año | 2017 |
| Volumen | 20 |
| Número | 3 |
| Páginas | 1139-1160 |
| Fecha de publicación | 2017-01-13 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | New Media & Society (JOURNAL) |
| Identificadores de la revista | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Editorial | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1461444816686103 |
| OpenAlex | W2577799532 |
| Idioma | EN |
| Citas recibidas | 91 |
| Referencias citadas | 39 |
Scholars have documented growth in media coverage and popular discourse focusing on politicians’ personal lives— personalization. Candidates use social media and personalization to circumvent mainstream news media, disrupting conventional processes. This personalization arguably increases voters’ reliance on personal characteristics as voting heuristics. An online experiment exposed more than a thousand US adults to personalized or policy/campaigning tweets from a male or female US Senator running for re-election. Candidates who personalized elicited higher evaluations of social presence and parasocial interaction. For female candidates who shared a supported party with a respondent, personalization leads to feelings of perceived presence and parasocial interaction. Ultimately, the feelings of intimacy created by personalized tweets led respondents to express support for personalizing candidates, but this effect is contingent upon the gender and in-party status of the candidate
Advertising · Business · Feeling · Heuristics · Internet privacy · Mainstream · Personalization · Political science · Politics · Respondent · Social media · Voting · World Wide Web · Computer Science · Media Influence and Health · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology
Parasocial Experiences in the Political Arena
A Systematic Review of Social Presence
Gendered times
Self-presentation of the US presidential candidates in 2016 and 2020
Personalisation and User Engagement
(No) Personalization of corporate coverage – A content analysis of German print media over 25 years
No es el qué, es el quién
Courting Coverage
Personalization as a Strategic Political Tool on Social Media
How partisan social identity shapes evaluations of candidate brand elements on campaign websites
Comunicación política y medios sociales
Balancing Acts
Campaign like a girl? Gender and communication on social networking sites in the Czech Parliamentary election
Insta(nt)famous? Visual self-presentation and the use of masculine and feminine issues by female politicians on Instagram
Personalization of politics on Facebook
The discourse of Covid-19 vaccine in the Indonesian Ministry of Health Instagram @kemenkes_ri
Faces of Europe
Identity–Policy Fusion and Polarization in United States House Campaign Language
Drivers of professional and private personalization
Generative AI, propaganda, and digital authoritarianism
Beyond the crisis … resilience and adaptation. Italian political parties and their organizational transformations
Advocating for the Other Candidate
Characterizing swing voters in online social media
Challenges and Political Communication Strategies to Win Elections
Gender Self-Presentations in the 2020 U.S. Elections
Presidential communication in tumultuous times
Funnypoliticians
Legitimacy First
Effective Judicial Communication and Trust in the Judiciary
Economic Voting and Electoral Behavior in 2024 European Parliament Elections
What Makes Politicians’ Instagram Posts Popular? Analyzing Social Media Strategies of Candidates and Office Holders with Computer Vision
More Than Just a Strongman
See Me, Like Me! Exploring Viewers’ Visual Attention to and Trait Perceptions of Party Leaders on Instagram
Political pets
Measuring the impact of candidates’ tweets on their electoral results
May it please the twitterverse
Personalization of Trump and Xi in the U.S.–China trade conflict news
Social Media, Personalization, Visuals, and Strategic Political Communication
Candidate Evaluations and Social Media Following during the 2020 Presidential Campaign
Managing the Image. The Visual Communication Strategy of European Right-Wing Populist Politicians on Instagram
Branding the Vote
Gendered Agenda-Building
Visuals as Identity Markers in Political Communication on Social Media
Longitudinal effects of cyberbullying at work on well-being and strain
Gender differences in politicians’ Facebook campaigns
Gender and social media campaigning
The “hot Taiwanese girl” persona
Elementos para la construcción del escenario del candidato político en Instagram. El caso de las elecciones generales del 28 de abril de 2019 en España
Uneven Echoes
Women candidates and Islamic personalization in social media campaigns for local parliament elections in Indonesia
Populist Words Speak Louder? Ideology-Inconsistent Personalization and Voting for Populist Candidates
A leader or a comedian? Perceptions of politicians based on their use of humor on Twitter
How Centralized is Party Communication on Social Media
Personal attacks or policy debates? How voters respond to negative campaign messaging
Begin Again
Not ready to make nice
Populism as “Truth
In Their Own Words
Picture me in person
A Multilevel Analysis of News and Communication Influences on Political Engagement in Sub-Saharan Africa
Storytelling through images
News on Events and Social Media
Pictures, Filters, and Politics
Social media symbiosis
Personalized Facebook campaigning and the quest for personal votes in Taiwan
Behind-the-scenes of the parliament
Sit Still, Talk Pretty
Campaign Personalisation at the 2023 Estonian Parliamentary Election
Electoral Process Nullification
Politicians’ Self-depiction and Their News Portrayal
The Myths of Data-Driven Campaigning
Ethnic Campaign Appeals
Successfully Overcoming the “Double Bind”? A Mixed-Method Analysis of the Self-Presentation of Female Right-wing Populists on Instagram and the Impact on Voter Attitudes
Gendered Backlash Depends on the Context. Reassessing Negative Campaigning Sanctions Against Female Candidates via Large-Scale Comparative Data
Social Media Use and Political Engagement in Polarized Times. Examining the Contextual Roles of Issue and Affective Polarization in Developed Democracies
The Role of Personal Availability and Gender in Negative Online Congressional Campaigning
Party soldiers on personal platforms? Politicians’ personalized use of social media
A place to speak and be heard? Parliamentary speech and media attention in Estonia, 2011–2019
Followers, Spread the Message! Predicting the Success of Swiss Politicians on Facebook and Twitter
Do We Know Politicians' True Selves From the Media? Exploring the Relationship Between Political Media Exposure and Perceived Political Authenticity
Social Networking Sites, Personalization, and Trust in Government
Fast Facts
God Talk in a Digital Age
Building Support Through the Personalization of Twitter Messages in a Permanent Campaign
Clinton stated, Trump exclaimed
Bonding with followers
Social Networks and Mobile Instant Messaging Services in the Election of Jair Bolsonaro as President of Brazil in 2018
Mapping the political landscape of Persian Twitter
Public Perceptions of Women's Inclusion and Feelings of Political Efficacy
Politicians, Social Media, and Digital Publics
The Influence of Political Actors in the Digital Public Debate on Twitter About the Negotiations for the Formation of the Government in Spain
Affective Publics
The Oxford Handbook of Political Psychology
Presidential Campaigning in the Internet Age
The Hybrid Media System
The Effect of the Agency and Anthropomorphism on Users' Sense of Telepresence, Copresence, and Social Presence in Virtual Environments
The personalization of mediated political communication
Role congruity theory of prejudice toward female leaders.
The social psychology of telecommunications
Introduction
Personalized Campaigns in Party-Centred Politics
Personalization, gender, and social media
To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions
Emotions, Partisanship, and Misperceptions
Beyond The Double Bind
Personalization in e-campaigning
Getting closer
A Tale of Two Theories
Tweeting to Power
A day at the zoo
Seizing the moment
Character Counts
"Mediatization" of Politics
Short-Term Forces and Partisanship
A Historical Exploration of the Personalisation of Politics in the Print Media
Fear and Loathing across Party Lines
Twitter Style
The Personalization of Politics
Twitter Use by Presidential Primary Candidates During the 2012 Campaign
| Obras citantes distintas | 91 |
|---|---|
| Citas por año | 10,11 |
| Intervalo de citas | 2017 - 2026 (10) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 91 |