Beer is more efficient than social media”—Political parties and strategic communication in Austrian and Swiss national elections
Bibliographic Data
| ID | 12972172 |
|---|---|
| Authors | Ulrike Klinger (0000-0003-4049-7173, University of Zurich, corresponding author), Uta Rußmann (0000-0002-8684-6976, FH Campus Wien) |
| Year | 2017 |
| Volume | 14 |
| Issue | 4 |
| Pages | 299-313 |
| Publication date | 2017-09-21 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Information Technology & Politics (JOURNAL) |
| Journal identifiers | ISSN: 1933-169X • E-ISSN: 1933-1681 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/19331681.2017.1369919 |
| OpenAlex | W2757030390 |
| Language | EN |
| Citations received | 38 |
| References cited | 30 |
We investigate political parties ́ social media strategies, their perceived effectiveness, and how social media campaigns are internally organized. Our study focuses on Austria and Switzerland, countries with consociational political systems with less competitive elections and less personalization. The paper is based on semistructured interviews with all parties in Austrian and Swiss parliaments after the national elections in 2011 and 2013, when, for the first time, all parties employed social media in their campaigns. Our findings support a skeptical perspective regarding social media’s perceived significance and effects
Business · National election · Personalization · Perspective (graphical · Political communication · Political science · Politics · Public relations · Skepticism · Social media · Electoral Systems and Political Participation · Law · Media Studies and Communication · Social Media and Politics · Marketing
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| Unique citing works | 38 |
|---|---|
| Citations per year | 4,22 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 37 |