Investigating the Motivations and Preferences of Chinese Cruise Travelers Amid Covid-19
Bibliographic Data
| ID | 12974249 |
|---|---|
| Authors | Angela Mai Chi Chu (0000-0002-7875-0827, Edinburgh Napier University, corresponding author), Vincent Wing Sun Tung (0000-0001-9560-8761, Hong Kong Polytechnic University) |
| Year | 2022 |
| Volume | 19 |
| Issue | 1 |
| Pages | 92-117 |
| Publication date | 2022-07-22 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of China Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1938-8160 • E-ISSN: 1938-8179 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19388160.2022.2103606 |
| OpenAlex | W4286457249 |
| Language | EN |
| References cited | 37 |
The literature on cruise tourism is primarily Western-focused, which could differ compared to those in Asia Pacific. To address this gap, this study combines motivation and cruise preferences for a better understanding of repeated Chinese cruisers amid COVID-19 via the use of conjoint and cluster analysis. The findings revealed that shore activity is more important than cabin price and duration. Sight-seeing is the most strongly preferred shore excursion, followed by visiting natural scenery. This study contributes by providing insight into the current views of the Chinese travel market, and provides suggestions to cruise companies on target segments, product design, and marketing strategies in preparation for travel recovery
Advertising · Business · China · Conjoint analysis · Coronavirus disease 2019 (COVID-19 · Cruise · Duration (music · Economics · Geography · Preference · Product (mathematics · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Engineering · Maritime Navigation and Safety · Medicine · Marketing
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| Highly cited | No |
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