Co-Creation Tourism in an Ancient Chinese Town

Bibliographic Data

ID12974288
AuthorsGlenn Mccartney (0000-0003-1506-6865, University of Macau, corresponding author), Yimin Chen (0000-0003-1976-6041, University of Macau)
Year2019
Volume16
Issue2
Pages159-182
Publication date2019-04-19
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2019.1596856
OpenAlexW2936727834
LanguageEN
Citations received15
References cited56

This study examines and presents co-creation as a possible action to prevent the ongoing decline of the Naxi ethnic minority due to mass tourism and commercialization in their ancient hometown of Lijiang. A co-creation theoretical model was developed to examine the antecedents and outcomes of co-creation experiences. A questionnaire survey of visitors to the Old Town showed that should co-creation tourism experiences be presented with the involvement of greater interaction, involvement, and the ability to share experiences, this could significantly influence visitor satisfaction, visit intensity, and desire to return. Perceived authenticity would not positively affect co-creation experiences though, revealing a lack of understanding of what Naxi culture was. The study advances cultural tourism understanding revealing co-creation, with visitors engaged in the co-production of their experiences as a viable elucidation to secure sustainable tourism development at this ancient setting

Affect (linguistics · Business · China · Co-Creation · Commercialization · Cultural heritage · Ethnic group · Naxi · Political science · Sociology · Sustainable tourism · Tourism · Visitor pattern · Anthropology · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing

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