Antecedents and outcomes of memorable wildlife tourism experiences

Bibliographic Data

ID21723959
AuthorsErose Sthapit (0000-0002-1650-3900, Manchester Metropolitan University, corresponding author), Brian Garrod (0000-0002-5468-6816, Swansea University), Dafnis N Coudounaris (0000-0002-8830-8098, Aalborg University Business School of the Aalborg University, Hanken School of Economics), Peter Björk (0000-0003-2286-091X, Hanken School of Economics), Emrullah Erul (0000-0003-3785-9145, Izmir Kâtip Çelebi University), Hanqun Song (0000-0001-7081-5393, University of Essex)
Year2024
Volume23
Issue4
Pages495-518
Publication date2024-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Ecotourism (JOURNAL)
Journal identifiersISSN: 1472-4049 • E-ISSN: 1747-7638
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14724049.2023.2272063
OpenAlexW4387778617
LanguageEN
Citations received4
References cited85

Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs).The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE.It then examines the relationship between MWTE, satisfaction and hedonic well-being.Data were gathered from 202 tourists over 18 years old who had been on a wildlife safari between September and December 2022.An online survey questionnaire was distributed via Amazon Mechanical Turk.The empirical results suggest that when the importance of escapism, experience co-creation and educational experiences in the experience sought is higher and when the experiencescape is more appealing, the memorability of the experience will be stronger.More memorable experiences are associated with greater tourist satisfaction and hedonic well-being.Furthermore, this study discusses theoretical and managerial implications along with recommendations for future research

Business · Ecotourism · Empirical research · Escapism · Geography · Tourism · Wildlife · Wildlife tourism · Applied Psychology · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Ecology · Marketing

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