County Tourism Development in China

A Case Study

Bibliographic Data

ID12974306
AuthorsNaipeng Bu (0000-0003-3789-6974, Shandong University, corresponding author), Haiyan Kong (0000-0002-6168-6224, Shandong University), Shun Ye (0000-0001-8135-094X, Zhejiang University)
Year2020
Volume17
Issue2
Pages249-272
Publication date2020-05-14
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2020.1761501
OpenAlexW3025528485
LanguageEN
Citations received3
References cited57

This study addresses issues affecting tourism development at the county level. Although destination image and competitiveness have been subject of extensive research, few studies have investigated their complex relationships at the county level of tourism planning. Yanggu County of China’s Shandong Province was used as a case in this study. Interviews were conducted with government officials, tourism planners, and local residents in order to obtain their perspectives on the roles of planning in enhancing destination image and competitiveness. Theoretically, this research contributes to the destination development literature. Practically, through analyzing county tourism planning, the study is also useful for understanding the formation of favorable or desirable images, and for enhancing the competitiveness of the county as a destination

Business · China · Geography · Government (linguistics · Local government · Order (exchange · Political science · Regional science · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Public Administration · Religious Tourism and Spaces · Marketing

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