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When Hosts Trust Guests and Sharing Platforms

Trust in Sharing Economy

Bibliographic Data

ID12974363
AuthorsCarol Xiaoyue Zhang (0000-0002-8947-0732, University of Nottingham, corresponding author), Neve Isaeva (University of Birmingham), Shina Li (0000-0003-0701-9938, Sun Yat-sen University)
Year2021
Volume18
Issue3
Pages630-650
Publication date2021-07-08
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2021.1952124
OpenAlexW3180724838
LanguageEN
References cited35

The peer-to-peer accommodation business has become an important topic in tourism. While the sharing economy relies heavily on peer-to-peer interactions, understanding of this new form of business from the host perspective is still developing. Further, the study argues that the majority of existing studies have often primarily concentrated on Airbnb and therefore limit our understanding of the sharing economy. This study employs a sociological perspective to understand trust through the lens of Chinese hosts and their dynamic interactions with sharing platforms beyond Airbnb. Drawing on in-depth interviews, this qualitative study explores the complexities involved in hosts’ interpersonal and institutional trusting relationships. A conceptual appraisal of the concept of trust in the Chinese context informs the empirical work. Specifically, the study identifies different types of hosts and how their way of being a host shapes their trust behaviors to both sharing platforms and guests

Accommodation · Business · Conceptual framework · Context (archaeology · Empirical research · Interpersonal communication · Knowledge management · Perspective (graphical · Political science · Public relations · Sharing economy · Sociology · Tourism · World Wide Web · Computer Science · Digital Economy and Work Transformation · Digital Marketing and Social Media · Psychology · Sharing Economy and Platforms

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Highly citedNo

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