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Educating the Chinese Consumer

Visions of Yunnan

Bibliographic Data

ID12974366
AuthorsJulio Aramberri (Drexel University, corresponding author), Chunmei Liang (0000-0003-1639-7543, Dongbei University of Finance and Economics)
Year2008
Volume4
Issue3-4
Pages282-296
Publication date2008-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160802505705
OpenAlexW2081975812
LanguageEN
Citations received1
References cited27

The growing literature on destination management and image tends to focus mainly on promotional messages. Apparently unbeknownst to many researchers, this view mirrors Dann's idea that the language of tourism speaks in a single voice (1996a Dann, G. 1996a. The language of tourism: A sociolinguistic perspective, Wallingford, , UK: CAB International. [Crossref] , [Google Scholar]). This article presents a critical view on Dann's argument and focuses on the educational and other aspects of tourism communication. This article studies the way Yunnan Province, China is presented in three main Chinese travel magazines. The structure of iconic analysis and the representation of local communities presented in these magazines leads to the conclusion that a more nuanced and subtle understanding of the languages of tourism should replace the limitations of the current conventional wisdom. 当前,越来越多的关于旅游目的地管理和目的地形象的文献倾向于把焦点仅仅集中在旅游促销方面。显然不为大多数研究者所知的是,这种现象恰恰反映了Dann的观点,即人们用一种声音表达旅游语言((1996a))。本文对此持批判的观点,并将重点讨论旅游信息传播中除促销之外的引导功能的和其他功能。本文以云南省为例,选取中国大陆三本主要的旅游杂志,对其如何把云南呈现给读者进行了研究。通过对杂志中的图片结构及对当地社区描述进行分析后得出的结论是::对旅游语言更为深入细致的解读应该取代所谓的”传统智慧„

Argument (complex analysis · Art · China · Focus (optics · Linguistics · Perspective (graphical · Political science · Sociology · Tourism · Vision · Visual arts · Anthropology · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Law · Media, Gender, and Advertising · Philosophy

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    Robin Law, Daniel Leung et al.•Journal of China Tourism Research•2012

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Unique citing works1
Citations per year0,07
Citation span2012 - 2012 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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