An Analysis of State Image Change Over a Twelve-Year Period (1971-1983

Bibliographic Data

ID23336830
AuthorsWilliam C Gartnerand, John Douglas Hunt (0000-0001-8917-1532, University of Wisconsin–Madison)
Year1987
Volume26
Issue2
Pages15-19
Publication date1987-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTravel Research Bulletin (JOURNAL)
Journal identifiersISSN: 0147-2399 • E-ISSN: 1552-6763
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/004728758702600204
OpenAlexW2039923268
LanguageEN
Citations received63
References cited5

State image, or perceptions nonresidents hold about the attributes of certain activities and attractions present within a state, changes slowly. Advertising, media accounts, conversations with acquaintances are all accepted as change agents. This report analyzes changes in the state of Utah's image between 1971 and 1983 by repeating a 1971 study on Utah's image; identical questions were utilized in a study completed in 1983 to elicit responses used to determine image change. Results indicated that for every activity and attraction analyzed, in no case was image change negative and in many cases it was positive. Factors causing the change were most likely a mix of organic and induced influences; state advertising based on the 1971 study findings was viewed as greatly contributing to the change. Indications are that successfully changing state image will result in that state becoming a more desirable destination for nonresidents.

Advertising · Art · Attraction · Business · Computer vision · Image (mathematics) · Perception · Period (music) · State (computer science) · Computer Science · Diverse Aspects of Tourism Research · Marketing · Psychology · Recreation, Leisure, Wilderness Management · Religious Tourism and Spaces · Social Psychology

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