Destination Marketing Organizations and destination marketing
A narrative analysis of the literature
Bibliographic Data
| ID | 5777504 |
|---|---|
| Authors | Sarah Pike (0000-0001-9103-0368, Queensland University of Technology), Steven Pike, Stephen J Page (0000-0002-1756-4561, Bournemouth University) |
| Year | 2013 |
| Volume | 41 |
| Pages | 202-227 |
| Publication date | 2013-10-12 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourism Management (JOURNAL) |
| Journal identifiers | ISSN: 0261-5177 • E-ISSN: 1879-3193 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.tourman.2013.09.009 |
| OpenAlex | W2144915368 |
| Language | EN |
| Citations received | 116 |
| References cited | 415 |
This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination?’. In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d'être, and DMO effectiveness including issues of branding and positioning, and future research themes in the field
Business · Destination Marketing · Destinations · Marketing mix · Marketing research · Narrative · Political science · Sociology · Tourism · Computer Science · Cruise Tourism Development and Management · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing
Factores de gestión competitiva del Pueblo Mágico de Tapijulapa desde la perspectiva de sus actores involucrados
Mapping Multisensory Tourism in the Greater Bay Area
Instagram como herramienta de marketing de destinos
University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy
The untapped potential of peripheral regions
Building positive Zimbabwean tourism festival, event and destination brand image and equity
Destination brand identity
Tourism and ICT. Bibliometric Study on Digital Literacy in Higher Education
Spatial Clustering Patterns of Domestic and International Tourists
Resilience adaptive capacity wheel
“Icelandic Music or Music from Iceland?” The Image of Icelandic Popular Music in British Media
El uso de Facebook como herramienta de comunicación turística en los grandes destinos urbanos internacionales
Heritage and landscape narratives
Non-extractive mobility and tourism-like encounters
Been there, done that
The relevance of motivation, authenticity and destination image to explain future behavioural intention in a Unesco World Heritage Site
Analyzing dynamic change of tourism destination image under the occurrence of a natural disaster
Travel vlog ecosystem in tourism digital marketing evolution
Introducing destination brand hate
Tourism firms’ coordination unravelled
‘Experience the destination in times of crisis’
Applying the Hollywood scriptwriting formula to destination branding
Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India
Economic impact of artificial intelligence (AI)
Are mass tourists sensitive to sustainability
Sustainable Development of Medical Tourism
Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events
Destination Brand Positioning Theme Development Based on Consumers’ Personal Values
Determining the Importance of Stopover Destination Attributes
Modeling multivariate tourism expenditure using vine copula
Stakeholder and Visitor Reflections of Sport Brand Positioning in South Africa
Festival Tourism as an Instrument of Sustainable Livelihood in Eswatini (South Africa)
Impact of Destination Image on Tourist Satisfaction
The Impact of Airport Experience on International Tourists’ Revisit Intention
Beaches and Medicinal Lagoons Tourism Destination in Peru
Story Creation and the Impact of Travel Journalists on Destination Brands
The DMO is dead. Long live the DMO (or, why DMO managers don’t care about post-structuralism)
Building Archaeotourism Brands – A Literature Review and an Analysis of an Ongoing Project in Rural Areas
Tourism Systems Thinking
Tourism Research Frontiers
Climate-strategic tourism
Fintech-driven sport event sponsorship
Benefits and barriers to cooperation in the process of building a place?s brand
Destination marketing organisations
Travel Choices and Perceived Images Influenced by AI Interactive Approaches of Travel Apps
The Image of Saudi Arabia as a Tourist Destination among Western Nationals
Sunsets, seafood and sea gypsies
The use of Facebook in marketing communication by local tourist organizations in Poland
Knowledge Management in Sustainable Competitive Destinations (SCD) of National Cultural Tourism Event Bakar Tongkang Bagansiapiapi
Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand—Focused on Mice Destination
Key performance indicators for destination management in developed economies
Becoming a Developed and Sustainable Destination
Production of German Picture Postcards at the Western Front 1915–1916 as Exemplified by the Imagery of the Church Bell of Marquillies (Département du Nord, France)
Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity
Tourism and online communication
Measuring Destination Image Using AI and Big Data
Destination Alliance Branding
Smart positioning
Social capital at the tourist destination level
Seasonal nomadic visitors in Tokyo, Japan
Improving tourists’ green electronic word-of-mouth
Intended destination image positioning at sub-provincial administration level in China
Examining destination images from travel blogs
Exploring the impact of factors influencing case selection in the place branding literature from 2014 to 2018
Tourism destination research from 2000 to 2020
The smart city as a common place for tourists and residents
Destination marketing and the service-dominant logic
An application of network analysis on tourist attractions
The ‘magic of filter’ effect
The influences of tourists’ emotions on the selection of electronic word of mouth platforms
Exploring the relationship between government and destination competitiveness
Would you really recommend it? Antecedents of word-of-mouth in medical tourism
Blowing minds with exploding dish names/images
Tourists' memories, sensory impressions and loyalty
The tourist on the farm
Understanding tourism loyalty
Case study
The role of functional associations in building destination brand personality
Seasonal concentration of tourism demand
ILoveLondon
The missing link in building customer brand identification
Antecedents and consequences of destination brand love — A case study from Finnish Lapland
An agile marketing capability maturity framework
Assessing the impact of DMOs' photo curation practices on Instagram user engagement
Facebook as a destination marketing tool
Consumer-based brand equity (CBBE) in the context of an international stopover destination
Assessing managerial methods for evaluating place brand equity
Measuring tourism seasonality across European countries
Interdependent destination management functions
Culinary destination consumer-based brand equity
Re-internationalization theory for international tourism cities
The role of DMOs in sustainability transitions. A smart network approach
Alters & functions
Are DMOs on a path to redundancy
Critical realism
Bibliometric studies in tourism
Measuring resilience of the tourism sector
Destination engagement on Facebook
The “Pink Night” festival revisited
Performance measurement in the networked context of convention and visitors bureaus (CVBs)
Experience and prediction
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Contemporary Tourism
Language in Relation to a Unified Theory of the Structure of Human Behavior
Destination Personality
A spreading activation theory of memory
Distance Decay and the Impact of Effective Tourism Exclusion Zones on International Travel Flows
A General Model Of Traveler Destination Choice
An Analysis of State Image Change Over a Twelve-Year Period (1971-1983
The Impact of Distance on International Tourist Movements
Firm resources and sustained competitive advantage
Firm Resources and Sustained Competitive Advantage
Readings in Attitude Theory and Measurement
Travel Agent Attitudes Toward China After Tiananmen Square
Local Government and Tourism Development
The Routledge Handbook of Events
Introduction to Tourism
Eventful Cities
The Economics of Tourism Destinations
Policy and Practice for Global Tourism
Towards Effective Place Brand Management
Governments and Tourism
Advances in Tourism Destination Marketing
Stories of Practice
Tourism Branding
Tourism Public Policy, and the Strategic Management of Failure
Handbook on E-marketing for Tourism Destinations
Destination marketing and management
Seasonality in Tourism
The Role of Awareness and Familiarity with a Destination
Antecedents of Tourists’ Loyalty to Mauritius
Social media as a destination marketing tool
Tourism, Technology and Competitive Strategies
Promoting Destinations via Film Tourism
Tourism Destination Loyalty
Image as a Factor in Tourism Development
Destination Competitiveness
Destination Competitiveness
Exploration Versus Acquisition
Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley
A Distorted Destination Image? The Case of Turkey
Conceptualization and Operationalization of Destination Image
Understanding and measuring tourist destination images
Success Factors for Destination Marketing Web Sites
Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions
The Ulysses Factor
Destination Branding
Determinants of Tourism Destination Competitiveness in Asia Pacific
Measuring Destination Attractiveness
Using Brand Personality to Differentiate Regional Tourism Destinations
Hospitality and Travel Marketing
Tourism Destination Competitiveness
Evaluative Images and Tourism
The Relationship Between Preferences for and Perceptions of Vacation Destinations
Strategic marketing planning for national tourism
The role of destination image in tourism
Progress in Tourism Management
Mitigating tourism seasonality
The Playful Crowd
The perception of Ethiopia as a tourist destination
Perceptions of the Northern territory by travel agents in Kuala Lumpur
A Comparison of Long-Haul and Short-Haul Business Tourists of Hong Kong
Positioning a tourism destination to gain a competitive edge
Holland as other place and other time
Tourism demand modelling and forecasting—A review of recent research
Progress in sports tourism research? A meta-review and exploration of futures
Destination image analysis—a review of 142 papers from 1973 to 2000
The Role of Imagery in Information Processing
Urban destination loyalty drivers and cross-national moderator effects
Length of stay for low-cost tourism
Understanding legislators and their perceptions of the tourism industry
An examination of the effects of motivation and satisfaction on destination loyalty
Selling the city
Industry, academe and the national tourist organizations
Designing persuasive destination websites
Contemporary medical tourism
Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis
A case study of best practice—Visit Scotland's prepared response to an influenza pandemic
Understanding small firms in tourism
Marketing international tourism to Australia
Postcards as affective image makers
Tourism image, evaluation variables and after purchase behaviour
Destination positioning opportunities using personal values
Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation
Tourism destination competitiveness
Tale of two cities’ collaborative tourism marketing
Managing urban tourism
Convention destination images
Aspects of service-dominant logic and its implications for tourism management
The past as prologue
Roles, issues, and strategies for convention and visitors' bureaux in destination planning and product development
National Tourist Offices in North America
A vision for the Canadian tourism industry
Destination brand positions of a competitive set of near-home destinations
Small business development and tourism
Marketing tourism places
Urban tourism research
Resource-based local development and networked core-competencies for tourism excellence
Determinants of length of stay
Why ‘the tourism industry’ is misleading as a generic expression
| Unique citing works | 116 |
|---|---|
| Citations per year | 2,07 |
| Citation span | 1970 - 2026 (57) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 114 |