Handbook on E-marketing for Tourism Destinations

Bibliographic Data

ID19901747
AuthorsPeter Varlow
EditorsWorld Tourism Organization, European Travel Commission
Year2008
Pages278
Publication date2008-01-01
Open AccessNo
TypeBOOK
VenueHandbook on E-marketing for tourism destinations (SOURCE_BOOK)
PublisherWorld Tourism Organization (UNWTO) (PUBLISHER)
DOI10.18111/9789284412761
OpenAlexW4231795592
Open LibraryOL35728138M
ISBN9789284412761
LanguageEN
Citations received5

The internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector. The speed of change and development is fast, and keeping pace is becoming more and more of a challenge. Online information is now one of the primary influences on consumer decisions in nearly all major markets. And when figures show that 41% of all tourists arriving in Spain last year booked their trip through the internet- or that in the United States of America, in 2007 for the first tme ever, the number of trips bought online exceeded those purchased offline, it is clear that the internet and new technologies have become a key competitive factoe for both destinations and enterprises alike

Advertising · Archaeology · Business · Destinations · Geography · Tourism · Tourist destinations · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies · Electronic commerce · Fremdenverkehrsgebiet · Online-Werbung · Reiseziel · Telemarketing

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