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Understanding Tourist Citizenship Behavioral Intentions

The Role of Social Interactions and Brand Perceptions

Bibliographic Data

ID12974387
AuthorsIpkin Anthony Wong (0000-0003-4597-2228, Sun Yat-sen University), Zhiwei Lin (0000-0002-8627-7814, Sun Yat-sen University, corresponding author)
Year2021
Volume18
Issue3
Pages592-610
Publication date2021-06-15
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2021.1939829
OpenAlexW3171522846
LanguageEN
Citations received4
References cited51

This study integrates tourists’ social interaction quality and experience with a casino brand to examine changes of tourist citizenship behavioral intentions between pre- and post-casino trips. A two-stage sampling method was deployed with data driven in the casino industry: a random sampling approach to select casino properties followed by a quota sampling approach to respondent selection. It advances the casino tourism literature by delineating that brand experience and attachment partially mediate the relationships leading from a triadic social interaction process to changes in casino tourists’ citizenship behavioral intentions. Moreover, branded casinos relish a greater change in such intentions, as casino tourists may feel the urge to reciprocate the tourist resources geared toward them and associate themselves with these brands

Advertising · Business · Perception · Political science · Respondent · Tourism · TRIPS architecture · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Engineering · Psychology · Social Psychology · Marketing

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Unique citing works4
Citations per year2
Citation span2024 - 2025 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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