Rural tourism servicescape's influence on experiential value and citizenship behavior
Bibliographic Data
| ID | 9406571 |
|---|---|
| Authors | Wen Qiang Chen (0000-0001-5542-9849, corresponding author), Hee Seung Lee (0000-0002-9823-2293), Mian Wang (0000-0003-3232-6390), M Z Wang (0009-0000-5528-0431) |
| Year | 2025 |
| Volume | 260 |
| Pages | 105585-105585 |
| Publication date | 2025-09-20 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2025.105585 |
| PMID | 40975936 |
| OpenAlex | W4414422949 |
| Language | EN |
| Citations received | 2 |
| References cited | 64 |
Rural tourism servicescape, characterized by unique dimensions of atmosphere (organic physicality), service staff (adaptive professionalism), and rural residents (cultural transmission), serves as critical stimuli shaping tourist experiences. Grounded in the Stimulus-Organism-Response (S-O-R) framework, this study investigates how these dimensions influence tourists' emotional and social value (organism) and, subsequently, their citizenship behavior (response). Using structural equation modeling (SEM) and survey data (449 valid questionnaire) from Houhuang Village and Meizhou Island in Putian City, China, results demonstrate that all three servicescape dimensions significantly enhance emotional and social value, with service staff exerting the strongest influence. Both emotional and social value positively drive citizenship behavior, with social value having a greater impact. Crucially, emotional and social value fully mediate the effect of rural residents on citizenship behavior, while partially mediating the effects of atmosphere and service staff. Notably, the pathway through service staff → social value → citizenship behavior emerges as the strongest. These findings, particularly the mediation asymmetry, provide targeted strategies for optimizing rural tourism servicescapes, emphasizing staff cultural brokering, authentic resident engagement, and dual-path environmental design to foster sustainable development through enhanced tourist citizenship
Entrepreneurship Studies and Influences · Hospitality and Tourism Education
Customer value co-creation behavior
Customers as Good Soldiers
Servicescapes
Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context
Estimating, testing, and comparing specific effects in structural equation models
Consumer perceived value
Assessing the Mediating Role of Residents’ Perceptions toward Tourism Development
The Role of Nature in Coping with Psycho-Physiological Stress
Cutoff criteria for fit indexes in covariance structure analysis
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Tour leader likeability and tourist citizenship behaviours
The effect of place image and place attachment on residents’ perceived value and support for tourism development
The citizen within
Merging the theory of planned behaviour and value-belief-norm theory to predict green hotel visit intention among Chinese university students
The impact of air quality on tourism
Influence of Non-Standard Tourist Accommodation’s Environmental Stimuli on Customer Loyalty
Promoting sustainable tourism destinations
Structural equation modeling in practice
Does Agrotourism Benefit Mountain Farmers? A Case Study in Phu Ruea District, Northeast Thailand
Understanding Tourist Citizenship Behavioral Intentions
Sustainable rural tourism
The effect of host–guest interaction in tourist co-creation in public services
Resident-tourist value co-creation
We are in the same boat
The Self-Regulation of Attitudes, Intentions, and Behavior
Diversity tourists'? Tracing whiteness through affective encounters with diversity in a gentrifying district in Copenhagen
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |