Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty
Bibliographic Data
| ID | 12974405 |
|---|---|
| Authors | Zhihong Liu (0009-0000-8155-9014, South China University of Technology, corresponding author), Songshan Huang (0000-0003-4990-2788, Edith Cowan University), Shangyan Liang (Jinan University) |
| Year | 2019 |
| Volume | 15 |
| Issue | 4 |
| Pages | 435-454 |
| Publication date | 2019-01-14 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of China Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1938-8160 • E-ISSN: 1938-8179 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19388160.2018.1516586 |
| OpenAlex | W2910413493 |
| Language | EN |
| Citations received | 3 |
| References cited | 51 |
This study explored the importance of the brand personification perspective in consuming tourism real estate products in the Chinese context. The structure and the relationships among personified and non-personified brand personality, self-congruity and brand loyalty with the tourism real estate market were empirically tested. Results indicate that personified brand personality dimensions had greater influence on self-congruity than non-personified dimensions; and self-congruity mediates the relationship between brand personality dimensions and brand loyalty. The findings confirm the influence of brand personification and suggest that personified dimensions are more important than non-personified dimensions for consumers to describe self-images and form their self-congruity and brand loyalty. Theoretical and managerial implications are also discussed
Advertising · Brand awareness · Brand equity · Brand extension · Brand Loyalty · Brand management · Business · Context (archaeology · Loyalty · Personality · Perspective (graphical · Political science · Tourism · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Mathematics · Psychology · Social Psychology · Marketing
Destination Personality
Dimensions of Brand Personality
Developing and validating a multidimensional consumer-based brand equity scale
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
On seeing human
On the evaluation of structural equation models
Common method biases in behavioral research
Mediation Analysis
Destination Image, Self-Congruity, and Travel Behavior
Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions
Using Brand Personality to Differentiate Regional Tourism Destinations
Self-Concept in Consumer Behavior
Structural equation modeling in practice
Development and validation of a destination personality scale for mainland Chinese travelers
The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy
Brand personality and culture
A closer look at destination
Chinese consumers' brand personality perceptions of tourism real estate firms
Brand personality of tourist destinations
Brand personality
Brand equity, brand loyalty and consumer satisfaction
Rethinking Loyalty
The moderator–mediator variable distinction in social psychological research
The moderator-mediator variable distinction in social psychological research
The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea
Consumers and Their Brands
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2020 - 2022 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |