Memorable Boat Show Experiences

Examining the Mechanisms of Value and Mianzi from the Perspective of High-end Chinese Attendees

Bibliographic Data

ID12974453
AuthorsXiaoxiao Fu (0000-0002-9590-5384, University of Central Florida), Bingna Lin (0000-0003-2273-9394, University of Central Florida), Yao-Chin Wang (0000-0001-7949-7977, University of Arkansas at Fayetteville, corresponding author), Yanyan Sun (0000-0002-8518-2653, Xiamen University)
Year2020
Volume17
Issue3
Pages415-436
Publication date2020-06-30
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2020.1784344
OpenAlexW3038693674
LanguageEN
Citations received3
References cited71

This study proposes an integrative framework to describe the relationships between memorable boat show experiences, perceived value (utilitarian and hedonic), mianzi (desire to gain and fear of losing), and loyalty intention. A paper questionnaire administrated at a boat show in Xiamen, China. The results of the study indicate that boat shows experience dimensions positively affect the mechanisms of value and mianzi while physiography only positively influences perceived utilitarian value and hedonic value. In addition, quality of service negatively affects fear of losing mianzi. This study further reveals that exhibition activity contributes to the desire to gain mianzi, and then loyalty intention. The findings advance understanding of an emerging market and offer managerial implications for boat show experience marketing and management

Advertising · Affect (linguistics · Art · Business · China · Exhibition · Geography · Loyalty · Perspective (graphical · Political science · Value (mathematics · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing

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