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Smartphone Adoption amongst Chinese Youth during Leisure-based Tourism

Challenges and Opportunities

Bibliographic Data

ID12974502
AuthorsMichael O''Regan (0000-0001-8177-2739, corresponding author), He Chang
Year2015
Volume11
Issue3
Pages238-254
Publication date2015-07-03
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2015.1077181
OpenAlexW1944322574
LanguageEN
Citations received1
References cited38

With the spread of Information communications technology (ICT) in China, the tourism industry has come to recognize the importance of examining the factors that influence adoption of smartphones during leisure-based tourism among Chinese youth, a vital segment in what the world’s greatest domestic, inbound, and outbound tourism market will be by 2020. Using data collected from undergraduate students at a university in China, this study, based on the technology acceptance model (TAM) and theory of reasoned action (TRA), found that an extended model can predict travelers’ intentions. A detailed profile of Chinese youth and their smartphone usage is provided, and the managerial implications of increased adoption of Internet-capable smartphones during leisure-based tourism are also explored

Action (physics · Advertising · Business · China · Information and Communications Technology · Political science · Technology Acceptance Model · The Internet · Theory of reasoned action · Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Technology Adoption and User Behaviour · Marketing

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Citations per year0.17
Citation span2020 - 2020 (1)
Highly citedNo

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