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How Wearing a Hotel Uniform Impacts Service Staff Behaviors and Attitudes

A Perspective on Chinese Cultural Values

Bibliographic Data

ID12974503
AuthorsLi Sun (0000-0002-9084-1318, Hong Kong Polytechnic University, corresponding author), Kaye Chon (0000-0001-7981-4741, Hong Kong Polytechnic University)
Year2024
Volume20
Issue4
Pages878-899
Publication date2024-01-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2024.2302645
OpenAlexW4390945427
LanguageEN
References cited34

This study explored how wearing a uniform impacts hotel employees' service behaviors and attitudes in the context of Chinese cultural values. This study employed a qualitative research method. Twenty interviews were conducted and content analysis was used for data evaluation. It was found that Chinese hotel practitioners distinguished between differences in uniform diversification (color, style, and material) and how they understood the need for uniform apparel in the workplace. Importantly, this study established a meaningful connection between wearing uniforms and Chinese cultural values. This study provides valuable insights into the body of knowledge on Asian hospitality paradigms

Advertising · Business · Clothing · Context (archaeology · Cultural values · Diversification (marketing strategy · Geography · Hospitality · Hospitality industry · Perspective (graphical · Political science · Public relations · Service (business · Social science · Sociology · Tourism · Applied Psychology · Color perception and design · Consumer Perception and Purchasing Behavior · Fashion and Cultural Textiles · Psychology · Social Psychology · Marketing

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Citation velocityhistorical
Highly citedNo

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