Awareness Effects of the Tourism Slogans of Ten Destinations in Asia
Bibliographic Data
| ID | 12974641 |
|---|---|
| Authors | Shu‐Chun Lucy Huang (0000-0002-5818-0302, Shih Hsin University, corresponding author), Li-Pin Lin (0000-0001-7450-4189, Ming Chuan University) |
| Year | 2017 |
| Volume | 13 |
| Issue | 4 |
| Pages | 375-387 |
| Publication date | 2017-10-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of China Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1938-8160 • E-ISSN: 1938-8179 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19388160.2017.1399191 |
| OpenAlex | W2769859289 |
| Language | EN |
| Citations received | 1 |
| References cited | 32 |
Effective tourism slogans promote destinations and allow marketing information to be accepted and remembered by consumers. This study examines the awareness effects of tourism slogans of ten prominent destinations in Asia. The influences of consumer characteristics on the awareness effects of the slogans were also investigated. Results revealed that the slogans of China, Hong Kong and Taiwan were the most effective in terms of destination recognition. The slogans of China, Taiwan and Singapore were the most effective in terms of slogan recall. Furthermore, age, education level, English capability and visitation to the marketing destinations were major factors affecting slogan awareness
Advertising · Business · China · Destinations · Political science · Slogan · Tourism · Tourist destinations · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |