Examining the Spacing Effect in Advertising
Encoding Variability, Retrieval Processes, and Their Interaction
Bibliographic Data
| ID | 7842622 |
|---|---|
| Authors | Sara L Appleton-Knapp (San Diego State University), Robert A Bjork (0000-0001-5621-5711, University of California, Los Angeles), Thomas D Wickens (University of California, Berkeley) |
| Year | 2005 |
| Volume | 32 |
| Issue | 2 |
| Pages | 266-276 |
| Publication date | 2005-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/432236 |
| OpenAlex | W2121483957 |
| Language | EN |
| Citations received | 8 |
| References cited | 19 |
Recall of print material benefits from spacing repetitions of that material, an effect often attributed to varied encodings induced by changes in contextual cues. We examined an alternative explanation: retrieving earlier presentations during later presentations strengthens memory traces, the more so the greater the difficulty of such retrieval. In four experiments we found that (a) study-phase retrieval contributes to the benefits of spacing and (b) inducing variation via changes in ad formatting and content can be counterproductive at long spacing intervals, apparently because such changes decrease the likelihood that earlier presentations will be retrieved during later presentations
Advertising · Cognitive psychology · Disk formatting · Encoding (memory) · Information retrieval · Recall · Variation (astronomy) · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Games and Media · Psychology · Visual and Cognitive Learning Processes
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| Unique citing works | 8 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2010 - 2024 (15) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 8 |