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Mode Choice and Cross Border Tourism via China Pakistan Economic Corridor

Attitudes, Socio-Demographics, and Policy Implications

Bibliographic Data

ID12974672
AuthorsY Ali (0000-0002-7612-497X, Tsinghua University), Jing Shi (0000-0001-7156-8128, Tsinghua University, corresponding author), Muhammad Hussain (0009-0009-6758-8009, The University of Western Australia)
Year2025
Volume21
Issue4
Pages961-989
Publication date2025-02-10
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2025.2457064
OpenAlexW4407317308
LanguageEN
Citations received1
References cited96

This study investigates the mode choice of Pakistani tourists along the China-Pakistan Economic Corridor (CPEC) for cross-border tourism under the mediating effects of attitudes toward different modes and socio-demographic variables. The novelty of our approach is testing the hypothesis that the choice of mode is more related to socio-demographics than attitudes toward different modes. Employing a stated preference survey, multinomial logit models analyze the impact of contributing variables on mode choice. The results indicate private cars (PC) are the preferred mode among all age groups, especially females. While younger males prefer public modes, this preference seem to decrease with age. Couples with or without children, valid driving licenses, vehicle possession, and high income significantly contributed to PC as a mode choice, while the opposite was true for public modes. Positive attitudes towards safety and comfort of PC and tour operators (TO) were observed while public transport (PT) and railway (RW) fell short. Although, public modes were preferred for group and family tours, but overall people were dissatisfied. Improving PT and RW for safety and cross border services, visa on arrival, and effective marketing campaigns can bring about a shift toward public modes, and increased tourism between both countries

China · Demographic economics · Demographics · Development economics · Economic geography · Economics · Geography · Mode (computer interface · Political science · Sociology · Tourism · Belt and Road Initiative · Computer Science · Demography · Economic Zones and Regional Development · Global trade and economics

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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